Apple to allow challenges to App Store policies

BarrettSF creates "Hear Here" for TuneIn | Students share stories of racism on Instagram | Microsoft shuts down Mixer, sends gamers to Facebook

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June 23, 2020

Latest news on mobile apps

Industry Highlights

BarrettSF creates "Hear Here" for TuneIn

Streaming app TuneIn, with barrettSF, is touting its sport and news content with a 30-second "Hear Here" spot that overlays snippets of programming with listeners going about their daily lives during quarantine. The campaign is running across YouTube, social and display.

Full Story: Adweek (tiered subscription model) (6/22)

Students share stories of racism on Instagram

(Instagram)

Students in a California school district are using a new Instagram account to share their experiences with racism at school. Included in the hundreds of posts in the week-old account are stories about racist encounters with students and teachers.

Full Story: KFMB-TV (San Diego) (6/22)

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Marketing & Monetization

Microsoft shuts down Mixer, sends gamers to Facebook

Gamers who use Microsoft's livestreaming service Mixer will have to switch to Facebook Gaming next month, Microsoft says. The company intends to bring its xCloud game-streaming service to Facebook.

Full Story: The Verge (6/22), BBC (6/22)

Spotify trials interactive In-App Offer ad unit

Spotify is trialing an interactive In-App Offer ad format that displays "Episode Sponsors" on podcast pages and enables listeners to click and redeem offers instead of having to remember promo codes they hear during content. The format is being tested in the US by Harry's and is described by Spotify's Jay Richman as "one step in a larger innovation path to productize the coupon code."

Full Story: The Verge (6/22), TechCrunch (tiered subscription model) (6/22), Mobile Marketer (6/22), Ad Age (tiered subscription model) (6/22)

Wireless Ecosystem

Apps, cloud-based communications could replace email

As countries emerge from lockdown, companies might phase out the use of email for communication, shifting to app- and cloud-based chat platforms. Such methods are considered more efficient and secure.

Full Story: Infosecurity (U.K.) (6/22)

Verizon 5G network spotted in Baltimore
Light Reading (6/22)

Marketers Needs

Roku courts brands with new ad unit, channel guarantees

(Isaac Brekken/Getty Images)

Roku announced a sponsored pause break ad format during its virtual NewFronts presentation, along with proportional pricing for 15-, 30- and 60-second spots. The streaming platform also unveiled Roku Reserve, which is like YouTube Select and Facebook Reserve, and enables brands to secure the top 1% of channels on its platform.

Full Story: Adweek (tiered subscription model) (6/22), Ad Age (tiered subscription model) (6/22), Deadline Hollywood (6/22)

Developer Corner

Apple to allow challenges to App Store policies

Apple will soon allow developers to appeal underlying rules that prompt rejections of apps, in addition to appealing the rejections themselves. Additionally, the company will no longer delay app updates intended to fix bugs, except for apps involved in legal issues.

Full Story: TechCrunch (tiered subscription model) (6/22)

Apple intros new features as part of iPadOS 14 upgrade
The Next Web (6/22)

MMA News

MMA Free Webinar Series with InMarket: Marketing in the Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and consumer purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve. Register Now - Thursday, June 25 at 2pm ET

Time's running out to register for tomorrow's kick-off session of The Great Marketing Growth Debate with Dr. Peter Fader

The program will kick off tomorrow with a presentation by Dr. Peter Fader, Professor of Marketing at Wharton, and will be moderated by Joanna O'Connell, VP/Principal Analyst for Forrester. This vital conversation aims to answer fundamental questions, including: Should brands "go broad" to maximize consumer penetration, or focus on existing consumers and even high lifetime value consumers? Does having a short-term focus really mortgage the future of a brand or can it build brands in a different way? How should media plans balance investments across media channels? Should plans focus more on their effectiveness or their ability to deliver reach? Is it better to target a smaller segment of heavier buyers or solve for reach against the entire market? Are brand loyalty goals and loyalty programs a waste of time and money or a key part of a total marketing plan? How do these answers apply to "my" business and under what conditions?

Join us for this critical online presentation tomorrow, June 24 from 11-Noon EDT.