Weekender: Lowe's sees biggest social media lift from New York Fashion Week

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BROUGHT TO YOU BY — Mobile Marketer Brand Studio How to Deliver Timely Customer Experiences Discover how data sharing empowers you to provide more personalized and profitable customer experiences in this on-demand webinar. Watch now.   Lowe's sees biggest social media lift from New York Fashion Week While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found. Kellogg's Special K offers cereal kit inspired by Twitter conversations "Blursday" kits aim to help people avoid the feeling that each day is blurring into the next as consumers spend more time at home. Mucinex drives trial with omnichannel experience built around QR codes Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner. Influencer impact increasingly tied to diversity, study says One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.   Nike drives digital revenue with 150% jump in demand on mobile app Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How TikTok's uncertain future and COVID-19 are transforming influencer marketing As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.  From Our Library Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio View all resources Best of What We're Reading The New York Times U.S. Judge Temporarily Halts Trump’s WeChat Ban CNBC ‘Hooligan logic’: Chinese state media hardens stance on TikTok deal, casts doubt over Beijing’s approval Ad Age Why Dunkin' is running with a 16-year-old TikTok influencer TechCrunch Pinterest breaks daily download record due to user interest in iOS 14 design ideas Reuters GSMA postpones Mobile World Congress to late June 2021 Restaurant Dive How chains are automating the curbside experience Suggest a story we should read Upcoming Events Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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