Weekender: Campaign Trail: Tecate's visual refresh embodies its modern messaging

Signup | Forward Weekender Sept.​ 26,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Attentive SMS — driving 18.5% of e-commerce revenue 50% of the top 1,000 retailers use SMS to engage mobile shoppers & drive revenue—unlocking 25x+ ROI. See 6 innovative SMS campaigns from leading brands.   Column Campaign Trail: Tecate's visual refresh embodies its modern messaging A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans. General Mills reboots '80s cereal flavors with livestreamed event The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year. Uncle Ben's becomes Ben's Original in 'brand evolution' Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters. Sponsored Content by Marketing Dive Brand Studio How to increase app engagement post-coronavirus With so much uncertainty amid COVID-19, a solid app experience is indispensable for those brands striving to offer a superior customer journey. Learn more in this on-demand webinar. Hormel's record-setting virtual pizza party woos fans, benefits frontline workers Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias. Consumers and marketers at odds over ad preferences, Kantar study finds While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms. Harry's honors men who buck the norm in biggest ad campaign yet While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How TikTok's uncertain future and COVID-19 are transforming influencer marketing As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.  How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources Best of What We're Reading Bloomberg Trump Retreats From Advertising in Key Battleground States Bloomberg How an Amazon Bribery Scheme Became a $100 Million Swindle Restaurant Dive Resy, AmEx will bring a fine dining 'drive thru' experience to Los Angeles Digiday 'Shifting the total supply': How college football’s return could shore up TV advertisers' sports viewership shortfall The Wall Street Journal Six Charged With Bribing Amazon Employees to Boost Third-Party Sellers Bloomberg Ralph Lauren to Cut Jobs Amid Accelerated E-Commerce Push Suggest a story we should read Upcoming Events Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 30, 2020 - Sept. 30, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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