Check out these brands that have added fans as de-facto members of their content teams.
User-Generated Content: Let Your Fans Do Content Creation Work for You | | Content creation is hard. But you don't have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy.
By Jodi Harris | | | | | | | | A Word from One of Our Content VIPs: Beyond the personalization barriers Customers want personalization. Marketers want to do it well, but effective personalization isn't easy. Sitecore's guide, "How to overcome the barriers to personalization," identifies five important barriers and how you can get past them. | | | | | | | | | | | |