Sept. 14 - Oracle's TikTok deal could allay marketer concerns | Amazon starts selling Twitch ads programmatically

Amazon starts selling Twitch ad inventory programmatically; H&M debuts Instagram AR filters for Kangol fashion rollout View online | Signup | Forward

Daily Dive Sept.​ 14,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   TikTok secures Oracle as 'trusted technology partner' in US, which could allay marketer concerns An outright acquisition appears off the table, as Microsoft confirmed the ByteDance-owned app rejected its bid for the business.  Amazon starts selling Twitch ad inventory programmatically Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights. Sponsored Content by Gameloft Games are the "real" social platform Today games are a virtual playground and like the real world, the best experience is the one shared together. H&M debuts Instagram AR filters for Kangol fashion rollout In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection. Read more news Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio Trendline What You Need to Know About Data in Marketing View all resources What We're Reading CNBC Instagram CEO says Apple has ‘an immense amount of power’ as app makers worry over impending iPhone software update Digiday Snap is exploring bringing ads to Minis The Verge Inside Pinterest, more tales of workplace discrimination Variety TikTok Star Addison Rae Cast in ‘She’s All That’ Remake Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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