Sept. 14 - Lay's 'Smiles' bags return to counter masked faces | What Oracle's TikTok deal means for marketers

TikTok secures Oracle as 'trusted technology partner' in US, which could allay marketer concerns; Belvedere's new brand platform ties ingredient simplicity to nature; 'Got milk?' creators tap 'Black-ish' star for bilingual positive news series; Campaign Trail: Gap leans on brand heritage in unity-focused campaign View online | Signup | Forward

Daily Dive Sept.​ 14,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   Lay's 'Smiles' packaging returns as counterpoint to masked and unhappy faces By showing the smiles of everyday people who help their communities, the rebooted campaign takes on new relevancy during the pandemic. TikTok secures Oracle as 'trusted technology partner' in US, which could allay marketer concerns An outright acquisition appears off the table, as Microsoft confirmed the ByteDance-owned app rejected its bid for the business.  Belvedere's new brand platform ties ingredient simplicity to nature The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story. 'Got milk?' creators tap 'Black-ish' star for bilingual positive news series By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing. Column Campaign Trail: Gap leans on brand heritage in unity-focused campaign The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education. Read more news Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio View all resources What We're Reading Ad Age Exclusive: R/GA business transformation group riled as other execs eye the exit Adweek Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting The Wall Street Journal How the Tie-Up of Clickbait Giants Taboola and Outbrain Unraveled Digiday ‘Finding their sweet spot’: How publishers are quickly becoming large global licensors Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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