What Apple's privacy moves mean for digital advertisers

David Miami named top global agency by The One Show | Droga5 showcases Hennessy's "Unfinished Business" | Anomaly, Budweiser reunite puppy, Clydesdales

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June 25, 2020

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David Miami named top global agency by The One Show

(Burger King/YouTube)

David Miami was awarded top spot in The One Show 2020 Global Creative Rankings for its "Moldy Whopper" Burger King campaign, and was ranked first among agencies, with McCann New York and INGO Stockholm taking second and third place. The top three global agency networks are Ogilvy, FCB Global and McCann Worldgroup, and the top three global holding companies are Interpublic Group, WPP and Omnicom Group.

Full Story: Campaign US (tiered subscription model) (6/24)

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Creative

Droga5 showcases Hennessy's "Unfinished Business"

(PRNewsfoto/Hennessy)

Droga5's short film for Hennessy spotlights the brand's "Unfinished Business" initiative that will give $3 million to businesses affected by the pandemic that are owned by members of the Black, Asian American and Latinx communities. The spot features people of color explaining the challenges facing their businesses and features artwork from Brooklyn's Museum of Contemporary African Diasporan Arts.

Full Story: Ad Age (tiered subscription model) (6/24), Campaign US (tiered subscription model) (6/24)

Anomaly, Budweiser reunite puppy, Clydesdales

(Budweiser/YouTube)

Anomaly Canada's 60-second "Reunited with Buds" spot for Budweiser features a Labrador puppy following a Clydesdale as they race to be reunited with their other equine pals and is set to "Don't Stop Me Now" by Queen. The ad ends with the copy "We can't wait to see our buds. But when we do, let's do it safely."

Full Story: Ad Age (tiered subscription model) (6/24), Adweek (tiered subscription model) (6/24)

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Agency Insider

Kevin Miles on being a Black man in advertising

Kevin Miles, a freelance creative director and writer, shares his experience as a Black man in the agency world and talks about how he'd like the industry to change. "One thing to guarantee things change, is if every client that works with these agencies demands they hire people of color in [leadership] positions," he says.

Full Story: Ad Age (tiered subscription model) (6/24)

Anonymous Black creative discusses racism

An anonymous Black agency professional talks about being the only Black person in the creative department and whether true change in the industry will actually happen. "I feel like it's in the hands of the press to hold agencies accountable," they say, adding, "What we need now is to become anti-racist and for agencies to say they are anti-racist."

Full Story: Digiday (tiered subscription model) (6/25)

Sponsored content from Twitter

Five best practices for virtual watch parties

In times of isolation, people turn to video for moments of levity and inspiration. Smart brands can help by hosting Twitter watch parties for a show's biggest fans. These five best practices can help you throw a party truly worth watching. Check it out.

How Salesforce launched a virtual content series.

Salesforce is bringing brands and business leaders together virtually with #LeadingThroughChange, a new weekly content series live-streamed on Twitter. Learn more about how the company has adapted its live event strategy to the new normal.

Agency News

CBS replaces OMD with Horizon Media

Horizon Media has won the media buying and planning business for three CBS properties -- CBS, CBS All Access and Showtime -- replacing incumbent OMD, which participated in the review, sources report. CBS invested $180 million in media across its properties in 2019 and about $42 million in the first three months of this year, per Kantar Media.

Full Story: Adweek (tiered subscription model) (6/24)

WPP wins work for Ecolab
MediaPost Communications (6/24)

Car brand Infiniti launches worldwide creative review
Ad Age (tiered subscription model) (6/24)

Media & Technology Trends

What Apple's privacy moves mean for digital advertisers

(Justin Sullivan/Getty Images)

Apple's recent announcement that it's giving consumers control over app-related data collection and sharing is "a tectonic shift" that will completely disrupt some business models and require others to be "completely reinvented," says Gadi Eliashiv, Singular CEO. Alison Pepper of the 4A's notes, "Cutting off this critical income stream for mobile app publishers and developers will hurt an already struggling news industry and countless small businesses and developers who will be forced to find new sources of revenue to fund their operations in order to survive."

Full Story: Ad Age (tiered subscription model) (6/24)

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