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Semiconductor CEOs offer their outlook for the industry

Semiconductor CEOs offer their outlook for the industry | Sony's chip unit plans subscription-based services | IC Insights: Taiwan still leads in wafer capacity
Created for majed2aboshddad.majed@blogger.com |  Web Version
June 25, 2020
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Semiconductor CEOs offer their outlook for the industry
(Pixabay)
Six top executives share their perspectives on what's happening in the semiconductor industry and what may occur in the near future in this roundtable interview. Arm CEO Simon Segars says, "We see lots and lots of people really leaning into what do they need to have technology-wise to succeed when we come out of this crisis, and doing the work now to set themselves up for success."
Full Story: Semiconductor Engineering (6/25) 
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ICs, Memory & More
Sony's chip unit plans subscription-based services
Sony's headquarters in Japan (Kazuhiro Nogi/AFP via Getty Images)
Sony's semiconductor business is working up a series of subscription-based services, such as extended support and software, to bring in additional revenue. "In order to be successful in the solution business, we need to step outside that product-oriented approach," says Hideki Somemiya of Sony.
Full Story: Bloomberg (tiered subscription model) (6/24) 
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Going Green
Zaram Technology worked with the Korea Evaluation Institute of Industrial Technology to design an ultra-low-power microchip for 5G cellular communications. The company has put its ZARAM XGSPON STICK symmetric passive optical network stick-type terminal into volume production.
Full Story: BusinessKorea magazine online (6/25) 
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How IT can help drive employee engagement
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What CIOs need to know about HR
ADP executives Sreeni Kutam and Sugi Venkatesh say greater collaboration between IT and HR can help create a better experience for employees throughout your organization. Read the article.
 
Semiconductors in Action
Renesas Electronics brought out the IPS2200 inductive position sensor. The magnet-free component is meant as an absolute position sensor for medical, industrial and robotics applications.
Full Story: New Electronics (6/25) 
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The Silicon Valley Innovation Center of Infineon Technologies is partnering with Blumio, a cardiovascular monitoring specialist, to come up with a wearable, radar-based blood pressure sensor. The product, due out next year, will use Infineon's XENSIV radar chipset.
Full Story: Electronics Weekly (UK) (6/25) 
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Testing & Standards
Over-design and under-design are equally challenging when it comes to verifying a complex chip design, this analysis notes. Tim Kogel of Synopsys says, "For deeply embedded applications with deterministic workload, like a smart security camera, the traffic streams can be handled explicitly, such as by prefetching data for known traffic patterns with DMAs and memory buffers."
Full Story: Semiconductor Engineering (6/25) 
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