Sephora adds Instagram storefront features

Ransomware attack uses fake COVID-19 tracking app | Sephora adds Instagram storefront features | Peacock launches on Google devices next month

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June 25, 2020

Latest news on mobile apps

Industry Highlights

Ransomware attack uses fake COVID-19 tracking app

Canadian Android users were targeted in a COVID-related ransomware attack called CryCryptor that used a fake coronavirus tracking app containing malware. The attack coincided with the government's push for the use of nationwide tracing app COVID Alert.

Full Story: Infosecurity (U.K.) (6/25)

Sephora adds Instagram storefront features

Sephora has opened a digital storefront on Instagram that lets customers buy directly from the store within the social platform. Users will be able to purchase products from brands such as Milk Makeup, Olaplex and Drunk Elephant via Sephora's Instagram feed and stories.

Full Story: USA Today (6/24), Drug Store News (6/24), Glossy (tiered subscription model) (6/25)

	Want to cut your creative review time in half? Start a free trial of Hightail to see how you can streamline creative collaboration. During your 14-day trial, you'll be able to share large files simply and securely, provide more precise feedback in real time, assign and track tasks, route projects for faster approvals and more.

Marketing & Monetization

Peacock launches on Google devices next month

(David McNew/Getty Images)

Android and Chromecast devices from Google will be able to carry NBCUniversal's Peacock beginning July 15, when the service goes nationwide. The companies' deal also allows people using Android or Android TV to receive an advertisement-supported edition of Peacock Premium free of charge for three months after that launch date.

Full Story: Variety online (6/23), Light Reading (6/23)

Venture capitalists back payment startups

Venture capitalists are investing heavily in payment startups that free retailers from fixed point-of-sale technology and enable migration to multichannel sales. A funding round has raised $150 million for payment startup Checkout.com, providing a $5.5 billion valuation, while a funding round for Stripe has raised $600 million.

Full Story: PaymentsSource (subscription required) (6/24)

	Coronavirus Impact on the Digital Advertising Market COVID-19 has deeply affected the digital advertising industry. Pathmatics brings you the latest in how advertisers across industries including travel, sports, and entertainment are responding, how campaigns are changing, and what to expect in the coming weeks. Get the report.

Wireless Ecosystem

Samsung will deploy drones, AI to correct tower errors

A new mobile tool from Samsung uses artificial intelligence and drones to give engineers data about cell-tower positioning. Samsung plans to introduce the technology, which works on tablets and phones, before the year ends.

Full Story: FierceWireless (6/24)

How IT can help drive employee engagement

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What CIOs need to know about HR

ADP executives Sreeni Kutam and Sugi Venkatesh say greater collaboration between IT and HR can help create a better experience for employees throughout your organization. Read the article.

Leveling up your contingent workforce

If you are using a greater number of independent workers during this time, you may be facing some unique challenges. Learn more about optimizing your contingent workforce, keeping them engaged and productive, and getting the most out of your organization's relationship with these valuable workers. Read the article.

Marketers Needs

New tech and no-fees driving retail trading surge

The recent surge in retail trading is being driven by new trading apps boasting attractive digital features, such as Robinhood, along with fierce competition among brokerages to offer low- or no-fee transactions. Many retail traders are buying options as well as stocks, as price competition and technology have made trading easier.

Full Story: Quartz (tiered subscription model) (6/23), The Wall Street Journal (tiered subscription model) (6/24)

Developer Corner

AWS no-code tool helps nondevelopers build apps

(Lionel Bonaventure/AFP via Getty Images)

Amazon Web Services has introduced Honeycode, a managed service that uses an AWS-built database to help nondevelopers build mobile and web applications. The service is free for applications with up to 20 users, but applications with more users will incur charges.

Full Story: ZDNet (6/24), TechCrunch (tiered subscription model) (6/24)

Apple upgrades machine learning framework for app developers
VentureBeat (6/24)

MMA News

MMA Free Webinar Series with InMarket: Marketing in the Face of a Pandemic: How Brands & Consumers Can Stay Ahead of the Curve

Since the start of 2020, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting nearly every brand as well as the daily life of consumers' worldwide. As each phase of this pandemic continues to evolve, consumer visit and shopping patterns dramatically shift.

Join InMarket's Chief Strategy Officer, Michael Della Penna, and VP, Client Strategy, Kalpana Sehwani as they share how the COVID Curve has shifted consumer behaviors, as observed from 1st party location and consumer purchase data, including insight into how marketers can respond to support consumers, enhance strategies and stay ahead of the curve. Register Now - Thursday, June 25 at 2pm ET

Find out the extent of your mobile ad attribution fraud

The MMA, together with Kochava, has announced a free attribution fraud assessment tool to help identify the degree of risk against your own potential ad attribution fraud. The tool will provide an initial estimate of the amount of attribution fraud based on an aggregated make-up of advertising on your partner networks. This directional understanding will allow you to take deliberate action to decrease the level of waste and get a better return on your marketing spending. Try it now or for further information on using the tool, please email mobilefraud@mmaglobal.com.