Ogilvy Health, Chimney tap America's scariest mask wearer

Ogilvy Health, Chimney tap America's scariest mask wearer | Forsman & Bodenfors, Haagen-Dazs say "Don't Hold Back" | Genius Steals, Dolly Parton pay tribute to Nashville

Created for majed2aboshddad.majed@blogger.com | Web Version

June 23, 2020

CONNECT WITH 4A's

News for the advertising, media, and marcom industries

Top Story

Ogilvy Health, Chimney tap America's scariest mask wearer

Ogilvy Health and Chimney created a 60-second public service announcement for New York Gov. Andrew Cuomo's call for face mask spots, which features a man wearing a hockey mask in the style of Jason from "Friday the 13th." The humorous spot features Jason walking around New York as he sadly talks about being misunderstood, until a girl gives him a face mask and copy says, "Wearing a mask can be scary. Not wearing one can be deadly."

Full Story: Muse by Clio (6/22)

	AI predicts your top ad creative. Try it free. Artificial intelligence reduces marketing waste by predicting what works. Try Pattern89's AI platform to improve Facebook and Instagram ad performance. It will analyze your ad account, predict what works, and optimize ads in a click. Experience full Pattern89 platform access.

Creative

Forsman & Bodenfors, Haagen-Dazs say "Don't Hold Back"

(Haagen Dazs France/YouTube)

Forsman & Bodenfors' debut global campaign for Haagen-Dazs, "Don't Hold Back," features a colorful 30-second spot starring a diverse cast, including Japanese fashion influencers Aya and Ami Suzuki and South Africa's Lavender Hill Softball Club. The spot is set to a new version of "Galvanize" by The Chemical Brothers, which is performed by the Ukhonukamva Worship Choir and Cape Town Youth Choir.

Full Story: Ad Age (tiered subscription model) (6/22)

Genius Steals, Dolly Parton pay tribute to Nashville

(Visit Music City/YouTube)

Genius Steals, with directors Cal Quinn and Aly Fae and copywriter Matt Burch, created a "Nashville's Next Hit" public service announcement with entertainment company Em.co that's voiced by Dolly Parton, who pays tribute to Music City's resilience. "We're all ready to wake up from this and get to work on writing our greatest hit yet," Parton says in the spot, which is running across digital and social.

Full Story: Muse by Clio (6/22)

	Better creative reviews for remote teams Start a free Hightail trial to streamline creative collaboration for remote teams. Securely exchange multimedia files, preview content, collect precise feedback from reviewers, assign tasks to team members and route final files for approval in one application. Start your free trial today.

Agency Insider

Barbarian's Resh Sidhu talks diversity

Barbarian's Resh Sidhu talks about being a person of color in advertising, finding champions and the importance of being able to bring your true self to work. "I want to elevate unheard voices because I've been that unheard voice," she says.

Full Story: Adweek (tiered subscription model) (6/22)

Agencies commit to 600 & Rising with diversity disclosures

Kristina Monllos lists the diversity data that's been released so far by agencies who have signed up to 600 & Rising's "Commit to Change" initiative. "The biggest takeaway from the campaign is that the line that other agencies and holding companies have been telling us for years -- that it is impossible or illegal to disclose diversity data, or that the task was too onerous -- was patently false," says 600 & Rising co-founder Nathan Young.

Full Story: Digiday (tiered subscription model) (6/23)

	2020 Blueprint for Marketing Attribution A lot of marketers are hearing about attribution these days, but many struggle with knowing the impact attribution modeling will have on their approach to marketing. Our new guide, "Why Attribution Will Change the Way You Market" is a quick, 5-minute summary of the key things you need to know to get started with attribution in 2020. Download Now

SHIFTING LIVE EVENTS TO WEBINARS

Sponsored content from ON24

How Salesforce Turned Its In-Person Event Into a Virtual Experience Success

Taking In-Person Events Virtual? 5 Things to Consider

Managing Your Marketing Strategy During a Crisis

12 Amazing Tips to Boost Webinar Registration and Attendance

Three Reassuring Tips About Running Webinars During a Crisis

Agency News

Cannes Lions, WARC provide creative effectiveness guide

Cannes Lions and WARC released a white paper, "The Effectiveness Code," which reveals that a campaign's "creative commitment" strongly influences its effectiveness, and have also unveiled The Creative Effectiveness Ladder to help agencies and clients develop effective creative. "Cannes Lions is committed to addressing the global community's challenges with short-termism and proving the value of creative marketing," says Cannes Lions' Simon Cook.

Full Story: Campaign US (tiered subscription model) (6/22)

USIM becomes media agency for Lucy Pet
MediaPost Communications (6/22)

Media & Technology Trends

2020 global ad spend to take $70B hit

GroupM forecasts 2020 global ad spending will take a more significant hit than during the 2008 financial crisis with an overall $70 billion drop. Excluding political ads, out-of-home is expected to be "disproportionately" effected with a 25% reduction, while TV is expected to drop 17.6%. Digital is expected to fare better with a 2.3% drop to an estimated $278 billion while capturing nearly 52% of overall spending, up from 48% in 2019.

Full Story: Reuters (6/22), Adweek (tiered subscription model) (6/22), MediaPost Communications (6/22)

Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free.

Help Spread the Word

Or copy & share your personalized link:

smartbrief.com/aaaa/?referrerId=luaosJXMAE