During a virtual Cannes Lions event, the executive said P&G is considering cutting off spending to platforms that support hate, which raised questions over whether the CPG giant will join the current Facebook ad boycott.
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While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
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While 84% of marketers expect brand growth to be connected to innovation and technology, 45% said they spend a quarter or less of their time on both.
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As summer rolls on, the COVID-19 pandemic promises to interfere with one of retail's most important annual shopping seasons.
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UPDATED
Verizon is the latest advertiser to join the #StopHateforProfit campaign, which seeks to pressure the social network into being much more aggressive about removing hate speech from its platform.
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