June 26 - P&G's 4-point plan to dismantle inequality | Budweiser touts reopenings to 'Don't Stop Me Now'

Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'; ANA: Marketers believe innovation drives brand growth, but many don't have time for it; Back to school? Maybe; Growing Facebook ad boycott gains largest advertiser so far View online | Signup | Forward

Daily Dive June​ 26,​ 2020 | Today's news and insights for marketing leaders P&G's Pritchard outlines 4-point plan to dismantle racial inequality During a virtual Cannes Lions event, the executive said P&G is considering cutting off spending to platforms that support hate, which raised questions over whether the CPG giant will join the current Facebook ad boycott. Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now' While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf. ANA: Marketers believe innovation drives brand growth, but many don't have time for it While 84% of marketers expect brand growth to be connected to innovation and technology, 45% said they spend a quarter or less of their time on both. Back to school? Maybe As summer rolls on, the COVID-19 pandemic promises to interfere with one of retail's most important annual shopping seasons. UPDATED Growing Facebook ad boycott gains largest advertiser so far Verizon is the latest advertiser to join the #StopHateforProfit campaign, which seeks to pressure the social network into being much more aggressive about removing hate speech from its platform. Read more news Annual Reader Survey As a Marketing Dive reader, your feedback is important in helping us improve the value of our journalism and insight into marketing. Take the Survey From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline How Retail Marketers are Engaging Gen Z Playbook How Retailers Can Increase Personalization By Brand Studio View all resources Company Announcements Press releases from companies in your industry. Cogntiv’s Rosé / Not Rosé App Brings the Joy of Cannes to Your Phone Press release from Cognitiv New Update in Publisher Discovery Showing Affiliates by Vertical Press release from Publisher Discovery Post a press release What We're Reading The Drum Coca-Cola and IAG say brands need to invest in their agencies now more than ever Business Insider McDonald's says it has made more Black millionaires than any other company. But Black franchisees say they face systemic inequality Adweek Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated The Hollywood Reporter YouTube Touts TV Viewing, Creator-Led Originals Slate in Virtual Brandcast Pitch