June 26 - Facebook ad boycott gains largest advertiser yet | YouTube tests TikTok clone feature

YouTube tests short videos as TikTok threat grows; Marketers value insights from location data, study says; Bollé unleashes sunglass try-on experience on Instagram; Social media helps Gen Z, millennials feel less lonely during pandemic, study says View online | Signup | Forward

Daily Dive June​ 26,​ 2020 | Today's news and insights for mobile marketing leaders UPDATED Growing Facebook ad boycott gains largest advertiser so far Verizon is the latest advertiser to join the #StopHateforProfit campaign, which seeks to pressure the social network into being much more aggressive about removing hate speech from its platform. YouTube tests short videos as TikTok threat grows The video-sharing platform is testing an app feature that lets people record and share 15-second videos. Marketers value insights from location data, study says The benefits of location data include improved engagement, ROI and content for consumers. Bollé unleashes sunglass try-on experience on Instagram The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers. Social media helps Gen Z, millennials feel less lonely during pandemic, study says Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring.  Read more news Annual Reader Survey As a Mobile Marketer reader, your feedback is important in helping us improve the value of our journalism and insight into digital marketing. Take the Survey From Our Library Trendline Inside the Rapidly Changing World of DTC Playbook How Retailers Can Increase Personalization By Brand Studio View all resources What We're Reading AdAge Apple's privacy changes represent 'tectonic shift' for digital ad industry Bloomberg Tencent Rivals Amazon Twitch With New Livestreaming in U.S. Variety New TikTok CEO Kevin Mayer Explains Why He Left Disney Adweek Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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