D.C. Circuit Court affirms lower court ruling on drug price disclosure rule; Jason dons a mask; BBH NY's CCO answers industry questions

Ogilvy Health, Chimney tap America's scariest mask wearer | Ad Council's "Love Has No Labels" campaign returns | 2020 global ad spend to take $70B hit

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June 23, 2020

Agency Update

Ogilvy Health, Chimney tap America's scariest mask wearer

(Pixabay)

Ogilvy Health and Chimney created a 60-second public service announcement for New York Gov. Andrew Cuomo's call for face mask spots, which features a man wearing a hockey mask in the style of Jason from "Friday the 13th." The humorous spot features Jason walking around New York as he sadly talks about being misunderstood, until a girl gives him a face mask and copy says, "Wearing a mask can be scary. Not wearing one can be deadly."

Full Story: Muse by Clio (6/22)

Ad Council's "Love Has No Labels" campaign returns

The Ad Council's "Love Has No Labels" campaign, which was created by R/GA and won an Emmy, has returned to support the fight against racial injustice. The campaign is being promoted by its sponsors, which include Johnson and Johnson and Walmart.

Full Story: MM&M (6/22)

Trends, Research & Stats

2020 global ad spend to take $70B hit
MediaPost Communications (6/22)

A look at shifting consumer behaviors amid lockdown
MediaPost Communications (6/19)

How NewFronts is addressing changing consumers
Adweek (tiered subscription model) (6/21)

Voices from the Inside

CMS report measures COVID-19's toll among seniors

An analysis of Medicare claims data from January to mid-May showed over 325,000 beneficiaries were diagnosed with COVID-19 during the period, almost 110,000 of them were hospitalized and over 28% of those who were hospitalized died. The CMS report found that Black Medicare recipients were four times more likely to be hospitalized for COVID-19 than white beneficiaries.

Full Story: Reuters (6/22), CNN (6/23)

Interactive Ads & Technology

LinkedIn helps brands maximize livestreaming, events

LinkedIn released a guide to help brands navigate its livestreaming and event functions with pointers to maximize promotional potential such as capturing registrant information for retargeting, along with best practices, tips and links to additional resources. "LinkedIn Events is a good option to consider for your business functions, and the addition of connected live-streams makes it easier for all brands to run a virtual showcase, and connect with audiences, even if you can't physically be in the same place," Andrew Hutchinson writes.

Full Story: Social Media Today (6/19)

Roku courts brands with new ad unit, channel guarantees

(Isaac Brekken/Getty Images)

Roku announced a sponsored pause break ad format during its virtual NewFronts presentation, along with proportional pricing for 15-, 30- and 60-second spots. The streaming platform also unveiled Roku Reserve, which is like YouTube Select and Facebook Reserve, and enables brands to secure the top 1% of channels on its platform.

Full Story: Adweek (tiered subscription model) (6/22), Ad Age (tiered subscription model) (6/22), Deadline Hollywood (6/22)

Facebook: Some don't need account to run Instagram ads

Brands in the US and Turkey that want to run Instagram ads for the first time will no longer be required to connect to a Facebook ad account. "The new option is unrelated to calls to boycott advertising on Facebook over its role in the spreading of hate and misinformation, adding that it has been testing the feature for several months," writes David Cohen.

Full Story: Adweek (tiered subscription model) (6/22)

Policy Pulse

Bills push affordability for COVID-19 drugs
STAT (tiered subscription model) (6/22)

FDA collaborates with EMA to spur COVID-19 research
Regulatory Focus (6/22)

Industry Insight

BBH NY's CCO answers industry questions in single words

Rafael Rizuto, chief creative officer at BBH New York, gives one-word answers to questions about the industry. He said "ideas" are what excites him the most, that he battles creative demons "head-on" and that advertising will look like a "mirror" in a decade's time.

Full Story: Campaign US (tiered subscription model) (6/19)

Coalition News

D.C. Circuit Court pulls no punches in opinion on drug price disclosure rule

Bigelow

In a victory for drug manufacturers, the U.S. Court of Appeals for the D.C. Circuit last week both affirmed the lower court opinion that set aside the Center for Medicare and Medicaid Services (CMS) rule calling for drug manufacturers to disclose drug list prices in direct-to-consumer (DTC) television ads, and chastised the Department of Health and Human Services for acting "unreasonably." The appellate court found that "there is no reasoned statutory basis for [CMS'] far-flung reach and misaligned obligations." According to Coalition for Healthcare Communications Executive Director Jon Bigelow, "It is gratifying to see such a clear court decision." Read more.