Amazon highlights fashion in Big Style Sale

Amazon highlights fashion in Big Style Sale | Operation Open Doors -- Path to Reopen Retail | Amazon announces $2B VC fund to reduce climate impact

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June 23, 2020

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Amazon highlights fashion in Big Style Sale

(Eric Piermont/Getty Images)

Amazon debuted the Big Style Sale on Monday, a global weeklong fashion event featuring a mix of brands that already sell on the marketplace and brands that are new to Amazon. Fashion has been a challenging area for Amazon and some fashion brands say the e-commerce giant has more work to do to improve in the category.

Full Story: Glossy (tiered subscription model) (6/23)

Digital Payments During and Beyond COVID.
How can companies make sure they can handle the pressing need to accept and disperse payments digitally? And how can they do so while seizing the opportunity to make digital payments part of their post-pandemic recovery and drive customer loyalty? In this upcoming webinar, experts from Santander InnoVentures, Accenture and Rapyd will cover these topics and more. Register now

NRF spotlight

Operation Open Doors -- Path to Reopen Retail

NRF's Operation Open Doors provides operational guidelines and considerations for safe opening of stores after the COVID-19 health crisis. Resources include signs for retail stores, available in a variety of languages, that remind customers to follow social distancing and safety guidelines. Read more.

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	Hilton CEO on leading through turbulent times TOMMOROW Join NRF President and CEO Matthew Shay and Hilton President and CEO Chris Nassetta for a discussion on how Hilton envisions the future of travel, tourism and global economic recovery from the pandemic. Register now

Company watch

Amazon announces $2B VC fund to reduce climate impact

Amazon is creating The Climate Pledge Fund, which will invest $2 billion worth of venture capital funding in technology advances among multiple industries to mitigate climate change. Amazon wants the fund to help it and other businesses attain net-zero carbon emissions within 20 years, CEO Jeff Bezos said.

Full Story: The Wall Street Journal (tiered subscription model) (6/23)

Comcast now offers Spotify on Xfinity devices

(Pixabay)

Comcast is rolling out Spotify across its entire footprint, with X1 and Xfinity Flex subscribers getting it first and plans to expand distribution through an app "in the coming days." The company reported that streaming music has had double-digit increases compared to last year.

Full Story: Variety online (6/22)

	Are you data-rich but information-poor? Just collecting data isn't enough — retailers and brands must be able to utilize their data to make predictions and automate actions in order to compete. But how? Read this SmartFocus to find out how you can become both data and information-rich.

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Customer engagement

Spotify trials interactive In-App Offer ad unit

Spotify is trialing an interactive In-App Offer ad format that displays "Episode Sponsors" on podcast pages and enables listeners to click and redeem offers instead of having to remember promo codes they hear during content. The format is being tested in the US by Harry's and is described by Spotify's Jay Richman as "one step in a larger innovation path to productize the coupon code."

Full Story: The Verge (6/22), TechCrunch (tiered subscription model) (6/22), Mobile Marketer (6/22), Ad Age (tiered subscription model) (6/22)

Twitter displays Black Lives Matter tweets on billboards

Twitter marked Juneteenth by displaying real tweets about Black Lives Matter across billboards in eight US cities where protests have experienced high attendance, including Atlanta, Los Angeles and New York. The campaign also ran digitally via the platform's African American employee resource group's Blackbirds Twitter account.

Full Story: The Drum (free registration) (6/22), Adweek (tiered subscription model) (6/19)

Sheltered consumers embraced mobile and shopping apps in March with a 40% increase in usage compared with the same period in 2019, and engagement rates came close to the 15% mark during the month, according to a study conducted by Liftoff and Adjust. The marketing firms also found the customer acquisition cost for retailers using apps dropped 51% in March compared with the previous year and app install costs reached an annual low of $2.48 during the month.

Full Story: Mobile Marketer (6/19)

Emerging technology

NYC chef outlines changes as eateries reopen

Jean-Georges Vongerichten's 15 New York City eateries are starting to reopen for outdoor dining with big changes in place, including diners using their smartphones and tabletop QR codes to access the menu, order and pay. All of the restaurants will now offer delivery and he expects to have 75% to 80% of the company's 2,000 employees back at work by fall.

Full Story: CNBC (6/22)