Oct. 5 - Instagram brings shopping to Reels, IGTV | Cinnamon Toast Crunch notches 1.3B TikTok views

Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge; Triller adds programmatic ads amid rival TikTok's continued uncertainty; Party City tapped by Nextdoor for Halloween AR 'treat map'; Why retailers should study the social commerce playbook View online | Signup | Forward

Daily Dive Oct.​ 5,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio How Comcast Uses Identity Marketing In this on-demand webinar, learn how marketers at Comcast designed profitable promotions for the Gen Z market with identity marketing. Watch now.   Instagram brings shopping to Reels, IGTV as commerce commands social spotlight Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok. Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal. Triller adds programmatic ads amid rival TikTok's continued uncertainty Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage. Party City tapped by Nextdoor for Halloween AR 'treat map' The collaboration could inspire families to celebrate Halloween in a way that follows social distancing guidelines during the pandemic. Opinion Why retailers should study the social commerce playbook Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin. Read more news Increase Retail Customer Lifetime Value Year Round Explore actionable tips for increasing customer value, including how to improve the post-purchase experience and strengthen customer loyalty. Learn More From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Trendline Developments and Trends in Holiday Shopping View all resources What We're Reading Adweek Influencers Don’t See Instagram Reels’ Expansion to 30 Seconds as a Threat to TikTok Variety TikTok Stars Charli and Dixie D’Amelio Are Launching a Podcast About Themselves MediaPost Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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