Ahrefs’ CMO discusses their free product to help content creators compete in Google

Tim Suolo, Ahrefs' Chief Marketing Officer explains how they intend to level the playing field for smaller players.

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SEW Daily: October 5, 2020

Happy Monday! Team Search Engine Watch hopes everyone is staying safe, healthy, and hopeful. Here's a quick round-up of today's good reads for you. While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. While big players afford to heavily invest in professional SEO tools and expertise, small businesses, nonprofits, and educational institutions struggle to get the organic traffic that their websites deserve. Tim Suolo, Ahrefs' CMO explains how they intend to level the playing field for smaller players with Ahrefs Webmaster Tools. On-page SEO is one of the most effective ways to boost your organic search rankings, improve your website's UX offerings, and grow your business consistently. Bubblegum Search's Matt Cayless highlights three uncommon on-page SEO analysis techniques to push you ahead of the pack. Benchmarking Survey 2020 A lot has and is changing in 2020. We've been tracking six-core marketing trends to help you benchmark your response to COVID-19 and we would love to know your thoughts! Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially.

SEO Leveling the playing field: Ahrefs' free product to help content creators compete in Google Tim Soulo While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO but small businesses, nonprofits, and educational institutions struggle to get the organic traffic that their websites deserve. Ahrefs' Chief Marketing Officer explains how.     Read more

SEO Three uncommon on-page SEO analysis techniques (That move the needle) Matt Cayless These three needle-moving on-page SEO analysis techniques will boost your search engine rankings, grow your audience, and push you ahead of the pack. Read more Industry Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis Matt Finch Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop into 158% growth. Read more Digital Marketing Post-COVID-19 strategy to restore your social media reputation Birbahadur Kathayat Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. Read more Development Why dark mode web designs are gaining popularity Amanda Jerelyn Dark mode web design has become increasingly popular with many internet users and surfers, click to read further why it is here to stay. Read more SEO Navigating a cookieless future Jacob M. DelHagen Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world. Read more

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