Weekender: TikTok downloads banned as of Sunday, setting off new scramble in video app saga

Signup | Forward Weekender Sept.​ 19,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Inmar Intelligence Make An Impact With Shoppers This Holiday Season Kickstart your planning with curated holiday segments from behavior and purchase data ingested directly from retailers and brands. Get your Holiday Guide now.   TikTok downloads banned as of Sunday, setting off new scramble in video app saga The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend. Michelob Ultra seeks 'chief exploration officer' to travel to national parks The CEO will receive a salary and document their journey in an effort that reflects both the high unemployment rate and interest in road trips.  Lay's 'Smiles' packaging returns as counterpoint to masked and unhappy faces By showing the smiles of everyday people who help their communities, the rebooted campaign takes on new relevancy during the pandemic. Miller Lite turns beer cans into antennas for watching football As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media. Google expands media-buying services as connected TV's importance grows With the pandemic only compounding media buying's existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold. 'Got milk?' creators tap 'Black-ish' star for bilingual positive news series By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. Featured Resources FROM: Jivox Personalize Your Digital Marketing with Dynamic Creative Optimization (DCO) [Guide] Smart Ways Brands are Increasing ROI and Creative Production Savings With DCO [Webinar] eCommerce Marketing: The Case for First-Party Data, Personalized Dynamic Creative, and AI-Based Recommendations [eBook] 5 “Whats” Marketers Ask About DCO and ROI From Our Library Webinar - on demand Building Year-Round Customer Lifetime Value in Retail By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources Best of What We're Reading Ad Age Desperate for dollars, travel brands ramp up fall camapaigns The Wall Street Journal Omnicom Shakes Up Media-Agency Ranks Amid Pandemic Digiday ‘Finding their sweet spot’: How publishers are quickly becoming large global licensors CNBC McDonald’s Travis Scott promotion is so popular, it’s causing Quarter Pounder shortages The Wall Street Journal Kraft Heinz Plans $2 Billion in Cost Cuts Bloomberg Facebook Needs Trump Even More Than Trump Needs Facebook Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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