Weekender: TikTok downloads banned as of Sunday, setting off new scramble in video app saga

Signup | Forward Weekender Sept.​ 19,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   TikTok downloads banned as of Sunday, setting off new scramble in video app saga The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend. Amazon starts selling Twitch ad inventory programmatically Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights. Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system. Sponsored Content by Mobile Marketer Brand Studio How to increase app engagement post-coronavirus With so much uncertainty amid COVID-19, a solid app experience is indispensable for those brands striving to offer a superior customer journey. Learn more in this upcoming webinar. H&M debuts Instagram AR filters for Kangol fashion rollout In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection. Walmart reportedly in talks to join Oracle's proposed stake in TikTok The retailer is now expected to team with Oracle on the deal, giving it access to a platform boasting potential in e-commerce and advertising as it works to keep pace with Amazon. Facebook plans to sell AR-equipped smart glasses from Ray-Ban Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Trendline What You Need to Know About Data in Marketing Trendline What Marketers Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources Best of What We're Reading CNBC As Main Street crisis worsens, Facebook launches new small business platform The Wall Street Journal Trump Administration Pushes for U.S. Control of TikTok Bloomberg Facebook Needs Trump Even More Than Trump Needs Facebook The Verge TikTok's most popular creator, Charli D'Amelio, has joined rival app Triller CNBC Instagram CEO says Apple has ‘an immense amount of power’ as app makers worry over impending iPhone software update Bloomberg Facebook Not Doing Enough to Stop Fake Clicks on Ads Suggest a story we should read Upcoming Events How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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