Find new content ideas, events in 2021, and pinkies up. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Sep 18, 2020

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Trivia

(pssst – see the answer to last week's trivia Q at the bottom!)

In 2014, the most expensive billboard in the world (located in Times Square) was priced at _______________ per day.

Clicks

What We Learned

Monday: Backlinko took us through 17 untapped ways to find new content ideas. Some of these include using Google Image tags, Facebook Ad Library, scanning blog comments, and Product Hunt.

Tuesday: Search Engine Journal talked about auditing Google Ads accounts and gave 4 tips to ensure efficiency. Keep a close eye on location performance, query matching, and check for competition changes.

Wednesday: Hubspot went over how to build a brand through live streaming. A few ideas for live streaming are:

Announcing brand news and messages
Holding live interviews
Hosting webinars
Q&As

Thursday: Sprout Social listed five stats to improve your 2021 marketing strategy. Key points derived from these stats include:

People follow brands on social media to stay up to date on new products and services.
Poor customer service will chase away your social followers.
Images and videos are a must-have for engaging social followers.

Facebook Group Friday

Caitlin asked, "Anyone have resources or suggestions or literally any directional help on writing scripts?"

Mary posted, "IVR messages anyone?…How do I make the IVR fun without annoying the caller?"

Linda wrote, "Just curious, has anyone started to dig into 2021 planning yet and how to tackle two different event scenarios (in-person vs virtual)?"

Nancy wants to know, "Has anybody got any tips for collecting Google reviews? Making it easy for the client and ideas to encourage them to review (other than outstanding customer service of course)."

Happy Hour

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