Fall favorites, costly ads, and the weekly recap. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Sep 25, 2020

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Trivia

(pssst – see the answer to last week's trivia Q at the bottom!)

Which year did Starbucks debut its Pumpkin Spice Latte?

Clicks

What We Learned

Monday: SEMrush talked about Evergreen content and how to create lasting content. Evergreen content is great for SEO because ranking takes time and evergreen content is more or less timeless. Look for relevant keywords and topics to your business, look at what currently ranks #1 and #2 for those keywords, and don't forget to update your piece after publishing.

Tuesday: Moz walked us through what shifts in product demand mean for SEO. If your products' demand has increased, manage temporary out-of-stock products and find opportunities to create new indexed pages. If demand has decreased, craft messaging for the moment.

Wednesday: Wordstream gave us 21+ free and effective October marketing ideas for small businesses. As always, we have the usual Halloween and fall festivities. Additionally there are plenty of causes for spreading awareness such as National Bullying Prevention and Breast Cancer Awareness.

Thursday: AdEspresso told us 4 essential goals on social media you need to optimize for. These include:

Brand Awareness & Expanded Reach
Community & Relationship Building
Lead Generation
Direct Sales

Facebook Group Friday

Join The Conversation

Maggie wrote, "Has anyone had experience with responding to a compliance request from Mailchimp?"

Jennifer posted, "Looking for recommendations for an affiliate software that I can compare against Impact Radius. We are a pet insurance business so bonus points if it doesn't only cater to retail, product-based companies."

Jenn asked, "Does anyone have good resources for finding contact lists to purchase for a company? We are a training/safety company for trade skill jobs."

Michael is wondering, "How would you describe your marketing department's mission strategy?"

Happy Hour

Ginger Pear Snap Cocktail

Ingredients

2 ounces Hangar One Spiced Pear Vodka
½ ounce Domaine de Canton Ginger Liqueur
½ ounce lemon juice
¼ ounce fresh ginger
Sprig of rosemary
Dash rhubarb bitters
3 ounces Sparkling Pear Juice*
Gingerbread spice for rimming glass
Garnish: dehydrated pear chip, pear slice and/or rosemary sprig

Steps

Rim a Collins or Highball glass with gingerbread spice.
In a shaker mix vodka, ginger liqueur, lemon juice, fresh ginger, and rosemary with ice. Shake vigorously.
Fill glass with ice, strain shaker into glass, top with bitters and pear soda. Garnish with dehydrated pear chip, pear slice and/or rosemary sprig.

Recipe from Boulder Locavore

Category: Ads from the Past