Sept. 29 - Yoplait dips into Instagram Reels | Video ads drive higher sales rate

Video ads drive a 48% higher sales rate than static ads, study says; Acura accelerates into AR, cinematic ads with multichannel push for TLX; Pinterest expands ad inventory among shopping features; Disney sells TrueX to Gimbal, which wants bigger role in advanced TV View online | Signup | Forward

Daily Dive Sept.​ 29,​ 2020 | Today's news and insights for mobile marketing leaders   TRENDLINE Experiential Retail Trends in 2020 Explore how retailers like American Eagle and Neiman Marcus are improving customer engagement through events like virtual proms and online styling services in this new Trendline.   Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future. Video ads drive a 48% higher sales rate than static ads, study says VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year. Acura accelerates into AR, cinematic ads with multichannel push for TLX With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience. Pinterest expands ad inventory among shopping features To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app. Disney sells TrueX to Gimbal, which wants bigger role in advanced TV TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data. Read more news From Our Library Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading Venture Beat Apple, Epic, and federal judge spar over restraining order in antitrust case The Wall Street Journal U.S. Likely Exceeded Authority in TikTok Ban, Judge Says CNBC Bed Bath & Beyond teams with Shipt and Instacart for same-day delivery before holidays Suggest a story we should read Upcoming Event Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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