Sept. 2 - Ben & Jerry's podcast examines American racism | 75% of people unlikely to use branded hashtags

75% of people unlikely to use branded hashtags, survey finds; Amazon Music links with Twitch on in-app livestreaming; 'Pokémon Go' creator Niantic starts global AR alliance; Perfect Corp. adds contactless makeup try-on features View online | Signup | Forward

Daily Dive Sept.​ 2,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio Make the Most of Your Customer Data Customers interact with brands across a wide variety of touchpoints, generating tons of valuable data. Find out how to get the most out of your data in this on-demand webinar.   Ben & Jerry's examines American racism in new podcast series By focusing its latest outreach on podcasting, the brand could engage the young, cause-oriented audiences that favor the audio streaming medium. 75% of people unlikely to use branded hashtags, survey finds User-generated content is cost-effective but has low participation, with 73% of consumers saying they're unlikely to create branded videos. Amazon Music links with Twitch on in-app livestreaming More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews. 'Pokémon Go' creator Niantic starts global AR alliance Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices. Perfect Corp. adds contactless makeup try-on features The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.  Opinion Assessing new channels for your mobile ad spend As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan. Read more news The Latest Innovations in Marketing Analytics Our new Trendline explores the latest trends and developments in marketing, such as how Reebok and Target are applying data internally to increase customer loyalty. Access Now From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Trendline What You Need to Know About Data in Marketing View all resources What We're Reading The Wall Street Journal TikTok Deal Talks Are Snarled Over Fate of App’s Algorithms Bloomberg Apple Preparing 75 Million 5G iPhones Alongside New Watches and iPad TechCrunch India bans PUBG and over 100 additional Chinese apps PCMag 3 Reasons T-Mobile Isn't (Yet) Dominating 5G Suggest a story we should read Upcoming Events How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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