Sept. 18 - TikTok downloads banned as of Sunday | Mobile game engagement struggles amid pandemic

Mobile game engagement struggles in pandemic despite low install costs, study finds; TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future; Realities of a cookieless and IDFA-free future View online | Signup | Forward

Daily Dive Sept.​ 18,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   TikTok downloads banned as of Sunday, setting off new scramble in video app saga The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend. Mobile game engagement struggles in pandemic despite low install costs, study finds Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past. TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships. Opinion Realities of a cookieless and IDFA-free future Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline What Marketers Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading CNet Uber and Lyft's $181 million campaign war chest goes heavy on ad blitz Bloomberg Facebook Needs Trump Even More Than Trump Needs Facebook TechCrunch Amazon makes Alexa Routines shareable Variety Jaden Smith Snapchat Series on Voting and Racial Justice Sets Premiere Date Suggest a story we should read Upcoming Event Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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