Sept. 16 - McDonald's app offers mock insurance for new nuggets | Apple's iOS 14 brings opportunities

Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users; Hulu keys into nostalgia with 'PEN15' audio ads on Pandora; Amazon app launches luxury channel with Oscar de la Renta; How Oracle's TikTok deal could shake up social media View online | Signup | Forward

Daily Dive Sept.​ 16,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   McDonald's app offers mock insurance to drive trial of new spicy McNuggets The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend. Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system. Hulu keys into nostalgia with 'PEN15' audio ads on Pandora "PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop. Sponsored Content by Criteo The ultimate guide to app user retention Find out how to keep your app users coming back and build the ideal app user retention strategy in our quick and easy guide. Access now. Amazon app launches luxury channel with Oscar de la Renta The e-commerce giant may capture young fashion buffs who value its convenience if it can recruit the brands they crave, experts say. Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. Read more news Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline What Marketers Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio View all resources What We're Reading The Wall Street Journal China's ByteDance to Keep Majority TikTok Stake in Oracle Deal Under U.S. Consideration The Verge TikTok's most popular creator, Charli D'Amelio, has joined rival app Triller Variety Spotify Posts Virtual Concert and Event Listings Via Ticketmaster and Songkick Bloomberg Kim Kardashian Urges Others to Join 'Freeze' of Instagram, Facebook Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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