Sept. 15 - How Oracle's TikTok deal could shake up social | Holidays will push mobile shopping to new high

Holidays will drive mobile shopping to record highs, App Annie predicts; EMeals app helps Emmys viewers prep at-home watch parties; Facebook Messenger joins co-watching party and enables shared video viewing; TikTok secures Oracle as 'trusted technology partner' in US, which could allay marketer concerns View online | Signup | Forward

Daily Dive Sept.​ 15,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   Deep Dive How Oracle's TikTok deal could shake up social media The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search. Holidays will drive mobile shopping to record highs, App Annie predicts Online events like Amazon's Prime Day and Alibaba's Singles Day may help to extend the holiday shopping season for people who want to avoid stores during the pandemic. EMeals app helps Emmys viewers prep at-home watch parties Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content. Sponsored Content by Gameloft Games are the "real" social platform Today games are a virtual playground and like the real world, the best experience is the one shared together. Facebook Messenger joins co-watching party and enables shared video viewing For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting. TikTok secures Oracle as 'trusted technology partner' in US, which could allay marketer concerns An outright acquisition appears off the table, as Microsoft confirmed the ByteDance-owned app rejected its bid for the business.  Read more news Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Survey Report 3 Ways E-Commerce Fraud and Disputes Chip Away at Revenue By Brand Studio Trendline What You Need to Know About Data in Marketing Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio View all resources What We're Reading The New York Times TikTok Was a Wasted Opportunity Bloomberg Facebook Not Doing Enough to Stop Fake Clicks on Ads The Verge YouTube starts rolling out its TikTok competitor, YouTube Shorts Campaign Media industry urges Apple to hold talks over ad tracking changes Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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