The military is a valuable and sizable audience. There are 37 million members—who have more than $1 trillion in spending power. Companies that recognize and honor the bond military members share can create lifelong brand relationships with this community. But to effectively engage them, companies need to know: - Does the military align with our brand? - What are the best ways to reach the military? - What kind of offers do the military community prefer? Veteran's Day is right around the corner, and whether you're already marketing to the military or looking for new ways to engage this consumer community, this guide will help you expand your customer acquisition efforts and create successful personalized campaigns to win their business and loyalty.
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