Omnisend's Director of SEO shares key B2B content marketing metrics

If your CEO asks, "Is all this effort and spending really paying off?" - the answer lies in these content marketing metrics.

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SEW Daily: September 9, 2020

Happy Wednesday! Team Search Engine Watch hopes everyone is staying safe and healthy. Here's a quick round-up of today's good reads. A mere 39% of marketers are successfully tracking their content marketing ROI. Your content marketing may sound like a success story, until your CEO asks, "Is all this effort and spending really paying off?" Evaldas Mockus, Director of SEO at Omnisend helps you pick the right ones. More on Top of the Funnel (ToFu), Middle of the Funnel (MoFu), and Bottom of the Funnel (BoFu) content, and their respective goals. AI has entered new industries like advertising and graphic designing recently. Shree Das discusses AI's role in these two industries in detail.

Analytics Content marketing metrics for B2B companies: From ToFu to BoFu Evaldas Mockus Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.     Read more

Digital Marketing Transforming advertisement and graphic design through AI Shree Das AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further. Read more Digital Marketing How businesses can use YouTube to tackle the COVID-19 business crisis Catherrine Garcia Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis. Read more SEO Five reasons why SEO should be prioritized over paid media campaigns Ryan Gould Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing's Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck. Read more SEO Why site speed is critical for your SEO success and how to make it happen Anthony Gaenzle Site load speed is critical in your site's SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We'll walk through the importance of speed and provide insights into issues impacting site speed and how to address them. Read more Industry How to use super-resolution and improve onsite image quality Kristin Tynski There are pros and cons to super-resolution, but if it makes sense for you, here's a step-by-step guide on how to implement it. Read more

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