Less is More: Combating 2020's Marketing Budget Woes

CMSWire Week in Review "I love deadlines. I like the whooshing sound they make as they fly by." — Douglas Adams Sep 19, 2020 Sep 19, 2020 Top Articles of the Week GPT-3 Is Impressive, But it Isn't Artificial General Intelligence GPT-3 represents a massive achievement from OpenAI, but any thoughts that it is the path forward to AGI should be put to rest. Why Should IT Care About Customer Experience? CX encompasses the entirety of a customer’s interaction with your business. Serving the entire customer journey needs to be a priority for IT teams as a result. The Road to Recovery Is Paved With Data Unleashing data’s value and ensuring its quality for competing on customer experience is more important than ever. Less Is More: Dealing With 2020's Marketing Budget Challenges The budget CMOs started 2020 with will not be the budget they end the year with. The Challenges of Scaling Personalization Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts. Getting Started With Voice? Think Mobile Most companies already have mobile apps or websites, and so “putting a mic on it” is not a significant investment. View all recent articles Featured Research Monetizing Insights with Experience Commerce It's Time to Change Your Data Strategy Monetizing Insights with Experience Commerce Voice of Customer Programs in an ROI World} Voice of Customer Programs in an ROI World Ensure Success of Your Enterprise Mobile App It's Time to Change Your Data Strategy Ensure Success of Your Enterprise Mobile App Featured Article Discovering the Pure Play CDP Differences Today's CDP vendors can be loosely divided into two buckets: pure play systems and marketing cloud options. Both approach data collection in unique ways. When evaluating CDPs, it's important to choose the one that's right for your particular business situation. Read Now Discovering the Pure Play CDP Differences Today's CDP vendors can be loosely divided into two buckets: pure play systems and marketing cloud options. Both approach data collection in unique ways. When evaluating CDPs, it's important to choose the one that's right for your particular business situation. Upcoming Events Sep 22 Support Your Remote Healthcare Workforce Online Event Sep 24 The Future of Digital Workplace and Employee Collaboration Online Event Sep 22 Support Your Remote Healthcare Workforce Online Event Sep 23 Achieving Enterprise Search Satisfaction Online Event Sep 23 Achieving Enterprise Search Satisfaction Online Event Sep 29 Work Anywhere: How to Proactively Deliver a World-Class Experience to a Dispersed Workforce Online Event Sep 24 The Future of Digital Workplace and Employee Collaboration Online Event Sep 29 Work Anywhere: How to Proactively Deliver a World-Class Experience to a Dispersed Workforce Online Event You're Invited! Top CX Conference — Digital Experience Summit 2020 October 21, 2020 | FREE Virtual Event Meet with many of the world’s top digital customer experience leaders and gain unparalleled insight on topics such as personalization, voice of the customer (VoC), content management, artificial intelligence and so much more! Learn More  Featured Contributor Charles Simon Charles Simon, BSEE, MSCs is a nationally recognized entrepreneur and software developer who has many years of computer experience in industry including pioneering work in AI.   More RECENT ARTICLES GPT-3 Is Impressive, But it Isn't Artificial General Intelligence As AI Use Grows, So Do Ethical Questions AI Transparency and the Emperor's New Clothes Learn more about becoming a CMSWire contributor   Featured Contributor Charles Simon Charles Simon, BSEE, MSCs is a nationally recognized entrepreneur and software developer who has many years of computer experience in industry including pioneering work in AI. More RECENT ARTICLES GPT-3 Is Impressive, But it Isn't Artificial General Intelligence As AI Use Grows, So Do Ethical Questions AI Transparency and the Emperor's New Clothes Interested in contributing? Read our submissions guidelines What We're Reading Unemployment Claims Dip, but Layoffs Remain a Worry Opinion: IPO Like It's 1999: Market Hitting Dot-Com-Boom Levels as Snowflake and Other Cloud-Software Stocks Keep Popping Six Trends on the Hype Cycle for the Digital Workplace in 2020 Apple And The Future Of Work Featured Report Short-Term Wins and Continuous Optimization: The Roadmap to Customer Engagement Success For the third year in a row, Bold360 has commissioned Forrester Consulting to conduct a survey of almost 500 global decision makers involved in customer experience, engagement, and service to measure the benefits of providing an exceptional customer experience. Download this report to uncover key findings, and discover how you can move your business up the customer experience maturity curve. Read Now Short-Term Wins and Continuous Optimization: The Roadmap to Customer Engagement Success For the third year in a row, Bold360 has commissioned Forrester Consulting to conduct a survey of almost 500 global decision makers involved in customer experience, engagement, and service to measure the benefits of providing an exceptional customer experience. Download this report to uncover key findings, and discover how you can move your business up the customer experience maturity curve. Quote of the Week "In the three years I've spent at Facebook, I've found multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, and caused international news on multiple occasions." Former Facebook data scientist Sophie Zhang

© Simpler Media Group, Inc. 600 California St., 11th Floor, San Francisco, CA 94108 USA Email Preferences | Unsubscribe