Does Personalization REALLY Matter in 2020?

CMSWire Week in Review "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." — Thomas Edison, entrepreneur and inventor Sep 26, 2020 Sep 26, 2020 Top Articles of the Week 5 Ways To Improve The Customer Journey Map for Better Customer Experience CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands. How Important Is Personalization in 2020? Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it's not a do or die imperative. Boost Your Voice of Customer Program With These Tactics Marketers seeking to boost the effectiveness of their Voice of the Customer (VoC) programs can benefit from these best practices. How Do You Tell One Digital Cheese From Another? Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd. Ajay Sampat: DX Growth Is All About Team Synergy Ajay Sampat of Instacart discusses growth engineering, getting to the right DX mindset and the importance of teamwork in delivering exceptional DX. A Look Back at Early 2020 Marketing and Customer Experience Predictions 2020 was an easy target for predictions in marketing and customer experience but what hit the mark and what missed the boat? Here is a look back. View all recent articles Featured Research Build a Foundation for a Data-Driven Customer Experience Future Headless CMS Buyer's Guide Build a Foundation for a Data-Driven Customer Experience Future Forbes Insights Report: Proving the Value of CX} Forbes Insights Report: Proving the Value of CX Data-Driven Personalization Headless CMS Buyer's Guide Data-Driven Personalization Featured Article Discovering the Pure Play CDP Differences Today's CDP vendors can be loosely divided into two buckets: pure play systems and marketing cloud options. Both approach data collection in unique ways. When evaluating CDPs, it's important to choose the one that's right for your particular business situation. Read Now Discovering the Pure Play CDP Differences Today's CDP vendors can be loosely divided into two buckets: pure play systems and marketing cloud options. Both approach data collection in unique ways. When evaluating CDPs, it's important to choose the one that's right for your particular business situation. Upcoming Events Sep 29 Work Anywhere: How to Proactively Deliver a World-Class Experience to a Dispersed Workforce Online Event Oct 8 What Does a Modern EUC-Enabled Company Look Like, and Why Should You Care? Online Event Sep 29 Work Anywhere: How to Proactively Deliver a World-Class Experience to a Dispersed Workforce Online Event Sep 30 Top 5 VDI/DaaS Mistakes—and How to Avoid Them Online Event Sep 30 Top 5 VDI/DaaS Mistakes—and How to Avoid Them Online Event Oct 15 Accelerate Your Digital Transformation with a Headless CMS Online Event Oct 8 What Does a Modern EUC-Enabled Company Look Like, and Why Should You Care? Online Event Oct 15 Accelerate Your Digital Transformation with a Headless CMS Online Event You're Invited! Top CX Conference — Digital Experience Summit 2020 October 21, 2020 | FREE Virtual Event Meet with many of the world’s top digital customer experience leaders and gain unparalleled insight on topics such as personalization, voice of the customer (VoC), content management, artificial intelligence and so much more! Learn More  Featured Contributor Nate Holmes Nate Holmes is the Content Marketing Manager at Widen. There, he started as a copywriter working on a small, startup-like team. As a result, he gained an appreciation for the agile development process and UX research.   More RECENT ARTICLES Product Information Management Is Painful Without a Single Source of Truth How Ecommerce Changed Marketing's Drills vs. Hole Debate How Do You Tell One Digital Cheese From Another? Learn more about becoming a CMSWire contributor   Featured Contributor Nate Holmes Nate Holmes is the Content Marketing Manager at Widen. There, he started as a copywriter working on a small, startup-like team. As a result, he gained an appreciation for the agile development process and UX research. More RECENT ARTICLES Product Information Management Is Painful Without a Single Source of Truth How Ecommerce Changed Marketing's Drills vs. Hole Debate How Do You Tell One Digital Cheese From Another? Interested in contributing? Read our submissions guidelines What We're Reading Go Ahead, Try to Sneak Bad Words Past AI Filters—for Research How a CMO Can Build an Effective Marketing Analytics System Rotten Phish Spoils Employee Experience Why Learning Is The Future Of Work Featured Report Short-Term Wins and Continuous Optimization: The Roadmap to Customer Engagement Success For the third year in a row, Bold360 has commissioned Forrester Consulting to conduct a survey of almost 500 global decision makers involved in customer experience, engagement, and service to measure the benefits of providing an exceptional customer experience. Download this report to uncover key findings, and discover how you can move your business up the customer experience maturity curve. View the Report Short-Term Wins and Continuous Optimization: The Roadmap to Customer Engagement Success For the third year in a row, Bold360 has commissioned Forrester Consulting to conduct a survey of almost 500 global decision makers involved in customer experience, engagement, and service to measure the benefits of providing an exceptional customer experience. Download this report to uncover key findings, and discover how you can move your business up the customer experience maturity curve. Quote of the Week "The questions before the Court now and in the coming years — with decisions that will determine whether or not our economy is fair, our society is just, women are treated equally, our planet survives, and our democracy endures — are too consequential to future generations for courts to be filled through anything less than an unimpeachable process." Former President Barack Obama

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