It is no longer feasible for website owners to obtain analyzes and raw data describing their position among other sites in circumferential ways that require the use of engines limited to Google, and then resort to business intelligence sites. Only one engine, and in this article we will list facts about a few SEO tools that SEO professionals use for any search engine, and without the need for many steps to get the required, and they can be summarized as follows:
Ahrefs
This tool is the most popular in preparing for campaigns and building effective and comprehensive links, as it is characterized by its ability to archive websites and links, in addition to its ability to access the site ranking history and preview results, and this in turn allows those concerned to know how often a keyword is searched, whether globally or locally. This enables them to take advantage of opportunities and suggest words similar to the popular words on the advanced pages of the search engines.
In addition, among the functions of the "Ahrefs" tool is to monitor and compare different domains, in addition to analyzing the performance of pay-per-click ads.
It should be noted that the services of this tool are available in monthly subscription formats starting at $ 99 a month other than the first week which is always available for free, and the flexibility of this tool allows at any time to change the plan on the basis of which limits were set for the number of users, links, and keywords.
Semrush
The breadth of the functional structure of “Semrush” makes it closer to an integrated functional platform and more than just a single tool. It is true that it intersects with other tools in terms of monitoring domains and archiving sites, but it is unique in its ability to analyze competitors and then use the results of the analysis in preparing marketing campaigns For the most part, its goals are quick to achieve.
Owners of small and emerging companies tend to take greater advantage of the platform's services than the owners of large or monopolistic companies in the market. Because most of them are based on analyzing the performance of competitors, and reading their performance in a way that helps them seize opportunities and provide conditions similar to those that caused experiences and success stories for others, and examples of services provided by the platform: a detail of the content strategies used by others, and a guide to the most important words The key is low-cost from competitors, and arranging ads according to a hierarchical hierarchy that shows which of them is economically feasible and has a higher profit return.
Screaming Frog
The main function of the tool is to quickly examine the structure of the website that is enhanced with high efficiency, as it has the ability to implement a process called “crawling through the site” to extract data from it to prepare a comprehensive report related to the structural problems facing the target site, perhaps the most prominent of which are: broken links, Keywords missing from the mind of the writer or editor.
As for the similarities and differences, it is possible that the aforementioned tool intersects with analysis sites such as: Google Analytics, while the differences lie that Screaming Frog is available as a program installed on a computer unlike other tools that provide its services in the form of cloud services. Whoever uses the last tool must have a high-spec computer that will absorb the vast amount of information available on large sites with high storage capacity.
Despite the confusing and unpleasant interface for beginners; Due to its age first, and the reports branching out at specialized angles in a particular curve, yet it provides its service to each concerned for 149 pounds per year, with the availability of a free license that has specific and specific specifications, with the possibility of obtaining a discount in the event that a group of other licenses are purchased.
Searchmetrics Essentials
This tool helps startups and independent individuals in conducting fruitful research results, by providing a constellation of distinct and varied services between search at times and analysis at other times, in the first they are able to find an enormous amount of keywords and record the ranking of the site in search engines, while in the second It reviews various analyzes represented in analyzing the site, advertisements, and the performance of competitors, and in order to achieve all the functions combined, designed within "Searchmetrics Essentials", a feature called "web crawling" that in turn enables the tool to do all of the above-mentioned while maintaining the optimization of search engines on the facets Optimization at the same time.
In addition, these tool services are provided in specialized editing tools, which in turn provide an opportunity to develop the content writing experience on the one hand, and to collaborate with content marketers and writers on the other hand.
Startups and small companies can benefit from this tool's services, through two subscription packages, the first at a value of 69 dollars per month, and the second 149, with the same time period and currency, and medium and large companies can achieve this through a subscription package called "Searchmetrics Suite" designed specifically for them.
Spy Fu
This tool is distinguished from others in that it contains tools to calculate the return on investment, and the integration between the marketing and sales teams, and one of the most important methods used to measure the size of integration is comparing the results of the user experience that it gives to all its users.
Spy Fu also provides services related to managing keywords and preparing interactive reports on other sites, and provides proposals and ideas for products and advertising methods based on studying and analyzing competitors' sites, according to ad metrics that show the most appropriate means to build a profitable advertisement.
The monthly subscription values for this tool vary from 33 to 299 dollars divided into five plans that share access to unlimited search results, but they differ in the limits available to access customer lists, and the number of commonly used keywords and follow-up frequently by visitors, due to the nature of this The tool where the number of archived websites and links is small compared to other SEO tools.
Yoast SEO
The most famous SEO tool, this tool is known by another name: WordPress, whatever the name, the facts indicate that this tool is a plugin that makes sure whether the written content meets the criteria necessary to be the first page in search engines.
When talking about the criteria that WordPress verifies, we mean by this the length of the article title, the appropriateness of the Masta tags for the content of the article, the text containing the keywords consistent with the topic, the precise description of the article, including the subheadings.
The Yoast SEo extension is available in two versions, the first is free and the other is paid for up to $ 89 per month in exchange for more advanced services that are not limited to the basic, such as targeting more than one keyword at the same time, and previewing the article on social media platforms such as: Facebook, Twitter, or even on engines Search, and can also suggest internal links to similar topics and articles that were presented in a simple way throughout the original article.
AWR Cloud
This tool is characterized by its high ability to compare the results of websites and words, and it tracks the change of moment by moment thanks to the tool system that allows performing the desired functions in an automated way.
In addition, the automated system available in this tool allows localization of search results according to country names or specific languages
One of the most prominent indications of the AWR Cloud tracking of changes is its publishing of news related to changes occurring to Google's algorithms as soon as they are published, accompanied by illustrations showing the dimensions of these changes to visits and ranking.
These were just a few of the SEO tools that SEO professionals turn to; To make their work more professional on the one hand, and make a good investment of available time and money away from the more resource-consuming manual tools on the other hand.
