Aug. 3 - Microsoft pursues TikTok deal | Snapchat centers 1st B2B campaign on Gen Z appeal

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals; Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers; Grocery apps get smart during the pandemic; Forrester: Influencer campaign volume slipped 3% during pandemic View online | Signup | Forward

Daily Dive Aug.​ 3,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio Building Data-Based Customer Experiences Customers interact with brands across a wide variety of touchpoints, generating tons of valuable data. Find out how to get the most out of your data in this upcoming webinar.   Microsoft pursues deal to buy TikTok's US operations following talk with Trump For mobile marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security. Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban. Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series. Deep Dive Grocery apps get smart during the pandemic Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience. Forrester: Influencer campaign volume slipped 3% during pandemic Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative. Apple reportedly acquires mobile payments startup Mobeewave for $100M Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square. Read more news The 5-Step Guide to Marketing Analytics Agility Discover the biggest roadblocks to data agility for marketers and how to avoid them in this playbook. Learn More What We're Reading Retail Dive CVS to offer Venmo, PayPal QR codes in stores Digital Trends The U.S. also plans action against Chinese apps like WeChat, Pompeo says Bloomberg With Covid Crushing Advertising, YouTubers Turn to Subscriptions The Wall Street Journal Three People Are Charged in Twitter Hack Suggest a story we should read Upcoming Event Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform Aug. 11, 2020 - Aug. 11, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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