Selling Through Storytelling: How to Craft a Compelling Brand Story

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Shopify Blog Selling Through Storytelling: How to Craft a Compelling Brand Story A brand story contains many of the same elements of storytelling as your favorite book or film—it has characters, action, and climax. Most importantly, it leaves the reader or viewer with a feeling. We spoke with four business owners and Shopify's own Head of Brand Marketing to uncover how story can play an important role in building your brand and what elements make for a captivating story.   Read more     Trending Articles Building a Multi-Million Dollar Fitness Brand Without Paid Marketing Read Now Facebook Pixel: How to Create Better Facebook Ads for More Conversions Read Now 21 Must-Read Marketing Articles for Every Stage of Business Growth Read Now

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