July 2 - Burger King turns McDonald's into delivery hot spots | Pernod plans app to axe hate speech on social

Pernod plans crowdsourcing app to axe hate speech from social media; Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest; Burberry releases surfer video game for summer fashions; Taco Bell to launch new loyalty program 5 years after first iteration View online | Signup | Forward

Daily Dive July​ 2,​ 2020 | Today's news and insights for mobile marketing leaders Note from the editor Mobile Marketer will not publish tomorrow in observance of Independence Day. For a good read over the holiday weekend, take a deep dive into how marketers' ambitious pledges to boycott Facebook ads could effect real change at the social network and beyond. We'll be back in your inbox on Monday. In the meantime, drop us a line with any feedback. Enjoy the long weekend! As always, thanks for reading. Chris Kelly Associate Editor, Mobile Marketer Email Burger King Finland turns McDonald's into delivery hot spots The conquesting campaign offered free delivery to people who ordered food near McDonald's locations. Pernod plans crowdsourcing app to axe hate speech from social media The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit. Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app. Burberry releases surfer video game for summer fashions "B Surf" is a multiplayer game with characters dressed in the luxury label's clothing. Taco Bell to launch new loyalty program 5 years after first iteration The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading The Wall Street Journal Facebook Faces an Advertiser Boycott. Will Its Business Take a Hit? TechCrunch Zoom misses its own deadline to publish its first transparency report Digiday ‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting Suggest a story we should read Upcoming Event A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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