July 15 - Rubik's Cube nabs 17M TikTok views | How COVID-19 has accelerated mobile trends

How COVID-19 accelerated mobile trends in H1 2020; Nat Geo transports Instagram users to AR Mt. Everest; Samsonite's eBags brand boosts mobile shopping with AR; 9 campaigns that show how mobile marketers pivoted in the pandemic during H1 View online | Signup | Forward

Daily Dive July​ 15,​ 2020 | Today's news and insights for mobile marketing leaders   TRENDLINE The Latest Trends in Marketing Analytics Explore how companies like Reebok and Target are leveraging marketing data to boost customer loyalty, as well as leading trends in marketing analytics in this Trendline. Access now.   Rubik's Cube sees 17M TikTok views with 40th anniversary campaign Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle. How COVID-19 accelerated mobile trends in H1 2020 The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers. Nat Geo transports Instagram users to AR Mt. Everest Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way. Sponsored Content by Criteo 60% of Americans are likely to make purchases in the apps they downloaded due to COVID-19 See new survey results on how Americans are engaging with apps during quarantine. Download the report. Samsonite's eBags brand boosts mobile shopping with AR The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content. Deep Dive 9 campaigns that show how mobile marketers pivoted in the pandemic during H1 The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels. Read more news From Our Library Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading Fortune Verizon must stop saying its 5G network is widely available, ad regulator says The Verge Black influencers are underpaid, and a new Instagram account is proving it Grocery Dive Amazon's Dash Cart offers another version of checkout-free technology Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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