July 1 - Target, Mars join growing Facebook ad boycott | Goodr boosts conversions 32% with AR try-ons

Goodr boosts conversions 32% with AR try-on for sunglasses; Jersey Mike's unlocks Aaron Judge videos with scannable codes; Google buys smart glasses startup North for 'ambient computing' View online | Signup | Forward

Daily Dive July​ 1,​ 2020 | Today's news and insights for mobile marketing leaders UPDATED Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch does not plan to take part in the boycott "as of now," according to reports. Goodr boosts conversions 32% with AR try-on for sunglasses The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions. Jersey Mike's unlocks Aaron Judge videos with scannable codes Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder. Google buys smart glasses startup North for 'ambient computing' After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers. Read more news From Our Library Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources What We're Reading The Wall Street Journal Facebook Bans Large Segment of Boogaloo Movement Bloomberg Apple Cancels Some Arcade Games in Strategy Shift To Keep Subscribers CIO Dive AWS dips into no-code. Can it reach critical mass? Suggest a story we should read Upcoming Event A 360 Look at the People, Processes, and Data of Re-Opening Retail in 2020 July 2, 2020 - July 2, 2020 | Webinar 2pm ET Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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