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Issue 174 - Ellen and Manu, Elmastudio

It's your fave WordPress weekly email, now at issue 174!

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MAG BIN, hello!

Welcome back to MasterWP Weekly, your weekly newsletter for WordPress professionals 👋


Hello from Alex and Ben!
Our guest editor series continues this week: we're delighted to introduce Ellen and Manuel Bauer. Ellen and Manuel are the team behind Elmastudio, where they make the most beautiful WordPress themes. Seriously, that's an accurate comment :) Enjoy this week's issue!
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Ellen is the theme and block developer at Elmastudio currently working on Aino, Ellen and Manu's new project for the WordPress block editor. When not working away on her computer, Ellen loves to get out into nature, no wonder they have chosen New Zealand as their adopted home base.
Manu is the designer and creative head of Elmastudio. He is busy creating first block patterns for Aino and getting the Aino website off the ground. Manu is passionate about design and coffee alike, so if you are ever looking for someone to have a deep conversation about either, he is your guy.
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Block-based themes are on their way

It's time to get our hands dirty and start experimenting with block-based themes.

The Gutenberg project is maturing rapidly, which is a great opportunity but also a huge challenge for theme creators. For the last ten or so years, since Manu and I started building themes for WordPress, not too much had changed in the way themes were created. And we, but also WordPress users, got used to this.

Now things are changing quickly and it takes a leap of faith and a willingness to learn in order to get excited about all the changes Gutenberg comes with.

By now we all got used to creating blocks for content. Now it's time to think about the surrounding elements of a website.

So how can we make elements like a header and footer block-bases as well?

Here, the full-site editing feature comes into play. With full-site editing (FSE) it is possible to build a WordPress website entirely out of blocks.

This is awesome, since users will be able to move around core elements of a website a lot more easily. Before, this was almost impossible to do.

The current state of development of block-based themes is still very experimental, which means it's the perfect time for theme creators to start playing around with it. Carolina, Eileen, Birgit, and Kjell had a great chat that covered everything you need to know to get you started. It's also helpful to study the development documentation in the Block Editor Handbook. - Ellen
777069_MasterWP - The quality of feedback_Op2_072020

The quality of feedback

Jeffrey Zeldman reminds us of the importance of kindness towards other creators.

I believe this is an especially relevant reminder in the current times. We are all more stressed than usual, many of us work under improvised work conditions, and many are in fear of losing their job.

Being kind and empathetic becomes even more difficult if you are under pressure. I think it's safe to say that this pandemic is raising the bar of pressure for all of us.

Jeffrey is telling a personal story that most of us can relate to: the time when certain feedback (or the lack of it) took you by surprise and shattered the confidence in your work. Maybe even to the extent that you never wanted to continue in this field of work again.

To realize the power your feedback can have on someone is an important skill. Giving kind feedback doesn't mean that you have to lie or sugarcoat everything you say, but instead, change the perspective for a moment before you speak and think about what would be most helpful for the other person to hear.

On the receiving side, the best skill to have is an enormous amount of determination, the will to never give up and the courage to be honest to yourself.

When you feel that you are on to something; something you are truly passionate about, don't hesitate. Instead learn, improve, and repeat. - Manuel
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A New Block Directory in WordPress 5.5

Will block plugin authors adopt and make the block directory a popular new editor feature?

With many topics to keep up with it's not surprising that one gets more attention than others. I got excited about the idea to be able to create single-use blocks when I first heard about it in late 2019.

But to be honest I didn't follow it's development closely after that. We are so busy building blocks and figuring out which role themes will play going forward. The Block Directory just slipped under my radar.

But, the Block Directory will be a feature included in WordPress 5.5, which is exciting news. As Justin mentioned in his post on WP Tavern, there are not many block plugin authors currently working on submitting blocks. And there are hurdles, as mentioned in the comments, that seem to make it challenging to submit blocks to the directory in its current state.

It will be exciting to see how the Block Directory will grow once landed in core. Until now, the tendency to create block collection plugins, especially if they are intended to all work together to create block-based layouts, was certainly the more popular choice. Let's see if this pattern will change going forward. - Ellen
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Advice for young designers

Take notes here! Real-life advice for young designers and other creatives.

I love articles asking successful people about the advice they would give their younger self. It's an interesting experiment and you can always take away some helpful, honest advice.

From a designer's perspective, I think being a good team player is often overlooked since the design field tends to be quite competitive.

But when you start working skills like being a good listener and being willing to learn from others are very helpful qualities to have. As designers, we almost always work in teams.

In our case, Ellen and I work closely together on every design we create for WordPress. It's important to understand each other's perspective and aim for the best outcome together.

To always continue to learn and not get stuck on a certain way of doing things is another very important skill.

And as a designer being able to challenge your own view of thinking as well as other people's perspective or the status quo of doing things, is excellent advice. - Manuel
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The benefits of standing out

How many hours do you need to invest to build a skill worth owning?

Seth Godin's blog posts have been motivating us for many years and they are in a way even responsible for the existence of our little Elma Studio.

His suggestion to think of acquiring a new skill by setting aside a certain amount of hours seems brilliantly simple.

A number of hours can be divided into a weekly commitment, let's say two hours a week. That does not sound so difficult any longer, right?

Manu and I have wanted to learn Japanese for a while now. But since it's one of the most difficult languages to learn, it is daunting to say this is too hard, we will never be able to speak and read fluently.

But if we don't look at this enormous mountain of work that learning a foreign language is and instead just schedule two hours a week to study, let's say each Saturday, we can get a long way from here.

The same can be applied to learning to code, starting a YouTube channel, or creating a WordPress course. Starting small is certainly better than not starting at all. - Ellen
MasterWP is a free weekly newsletter for WordPress professionals, written by Ben Gillbanks and Alex Denning. Thank you to our newsletter provider, MailPoet, for sending the email. Thank you also to the people who make it happen: Peta Armstrong formats the newsletter, and Barbara Saul, Monique Dubbelman, and Laura Nelson kindly copy-check for us.

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"Start small, start now is much better than, start big, start later. One advantage is that you don't have to start perfect. You can merely start."

Seth Godin