| |  | | Hi MAG,
Criteo data shows that 49% of app users abandon an app after 1 day. Furthermore, more than one-third of app users (35%) only use an app once.
While acquiring users for your app is important, it is equally critical to implement and app retention strategy to keep your users engaged and converting.
In this guide, we break down the importance of adding app retargeting as a key channel alongside push notifications and email marketing to ensure that you can retain your best app users.
Download The Ultimate Guide to App User Retention today and learn about: - What retention rates look like around the world
- Whether mobile users prefer email, push notification or ads
- 3 app retention strategies for more engagement and conversion
| | | | | | | | | | | Criteo takes your privacy very seriously, you can find more information by reading our privacy policy.
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