Weekender: Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

Signup | Forward Weekender June​ 27,​ 2020 | A roundup of this week's most read stories

Your opinion matters. In a few days we'll be closing out our annual Mobile Marketer reader survey and want to hear from you. The feedback you provide will directly inform the journalism you see in the newsletter and on our site. The survey should take five minutes to complete and will help us serve you better. Plus, all respondents will be entered to win a $250 Visa gift card. Take the survey If you've already completed the survey, thank you. We look forward to reviewing your responses. Thanks again for reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms. Unilever, Honda, Verizon join growing Facebook ad boycott A campaign to pressure the social network into being much more aggressive about removing hate speech from its platform is quickly gaining steam.  Starburst debuts 'best enjoyed vertically' video ads The ads support the launch of Starburst Swirlers, which the brand describes as its first "vertically shaped candy." Google unveils shoppable video ads for YouTube In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior. TikTok unveils global platform for marketers, Brand Scan AR ads Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services. Instagram opens Shopping feature to creators as community lands in the limelight Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine. Opinion Quibi's quick demise: A look inside the mobile-only streamer's fumbled launch Big name executives. Big stars. Big advertising commitments. Big hype. Brightcove principal analyst Jim O'Neill asks, "What happened?" Annual Reader Survey As a Mobile Marketer reader, your feedback is important in helping us improve the value of our journalism and insight into digital marketing. Take the Survey From Our Library Trendline Inside the Rapidly Changing World of DTC Playbook How Retailers Can Increase Personalization By Brand Studio View all resources Best of What We're Reading Bloomberg Nintendo Chills Mobile Ambitions After Animal Crossing Success Variety New TikTok CEO Kevin Mayer Explains Why He Left Disney Adweek Influencer-Led Apparel Brands Seemed Like the Future, but Execution Is Proving Complicated The Verge Read the letter Snap's head of diversity sent to staff about its offensive Juneteenth filter Bloomberg Tencent Rivals Amazon Twitch With New Livestreaming in U.S. Variety ‘Fortnite’ Will Livestream Christopher Nolan’s ‘Inception,’ Two Other Movies for Free Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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