| I'm a pretty normal 30 year old guy living in San Francisco, working in tech. I'd say I'm average in almost every way.
But I have one super power…. There's one thing I'm excellent at. I wish it was basketball. So badly. But it's definitely not.
It's search engine optimization -- SEO. When I was 23, I started an ecommerce company that grew from nothing into a full-fledged internet business that made millions in revenue. And I did it with SEO. This was a big turning point for my family and for my career. It's what led me to start Growth Marketing Pro, which has turned into the largest growth marketing blog on the internet in two years and a business generating six-figure passive income. How? You guessed it -- SEO. I'm excited to share my secrets with you. Let's begin!
Tip #1: Make the best thing on the internet
SEO is about getting Google to believe your website is the authority on a topic. When Google believes your website is an authority, it may reward you by showing your website on page 1 of the SERP (the search engine results page).
Growth Marketing Pro ranks in the top 3 results for pretty common marketing queries like "best webinar software" and "best landing page software." We rank ahead of big companies like Capterra that are valued in the hundreds of millions of dollars. How did we do it? Well, there's a bunch of ways, but, this one is the most important. It's also the simplest. If you take nothing else away from this series, know this:
MAKE THE BEST THING ON THE INTERNET Google only cares about one thing: showing Googlers the best answer to their question. If you want to outrank your competitors for a certain search keyword, you need to make better content than them.
It's not complicated. If a Googler asks "what is the best webinar software," Google's algorithm will show the searcher the best, most comprehensive post out there. Google wants to show the best thing on the internet about a topic. So what are some attributes of the "best thing on the internet?" -
Interestingly, in most search verticals, longer posts do better. We've found that the optimal length for a piece of blog content is about 3,000 words. If you want to win a search term, you're on the right trail if you're writing very comprehensive articles over 2,000 words. And there can't be fluff. It has to be long, well written and very useful. Yup, it's going to take time. I didn't say this would be easy. -
Long doesn't necessarily mean paragraphs. Use bullets, images, lists, etc. Make the article skimmable for the readers who won't sit through 3,000 words of dense content. -
Link to credible sources. I've found time and time again that my best performing articles have a link or 3 to very authoritative sources in the first couple paragraphs of the article. If you're writing medical content, link to Mayo Clinic or university studies. This shows Google you care about quality first and foremost. -
URLs: yes your URL structure matters. Stuff your keywords (within reason) into the URL of the article or product listing. For instance, if you're trying to make SEO work for your ecommerce store, it's much better to make a product URL "/striped-maxi-skirt-organic-cotton" than "/maxi-skirt." It's simple, but it matters.
I'll say it again: if you want to rank high in the Google SERP, you need to make superior content and optimize it -- make the best thing on the internet.
SEO can work for nearly every type of business: blog, ecommerce store, startup or any other internet venture.
But is SEO the right place for you to focus your time and energy right now? Find out.
Join us for a movie where we will teach you how to uncover exactly which channels to focus on for your business, given your goals and budget.
Watch the Growth Movie
xo, Mark & Hailey | GrowthMarketingPro | 
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