how Chipotle got 1 billion views on a single TikTok promo

TikTok may still be a mystery to many marketers, but not Tressie Lieberman, VP, Digital Marketing and Off-Premise at Chipotle.

On this episode of Social Pros, Tressie reveals exactly how Chipotle created a TikTok promotion that amassed over 1.4 billion views on the platform (yes, you read that correctly).

Amazing! Dive in now:

How Chipotle Got 1 Billion Views on a Single TikTok Promotion

Also worth your time this week:

{STRATEGY} 3 Essential B2B SEO Strategies to Generate High-Quality Leads

C&C contributor Ann Smarty breaks down her best SEO advice for B2B marketers. Useful!

{RESEARCH} Are Recent Pandemic Trends Here to Stay? — New Research from Google

This latest Think With Google is a quick read, and I believe very well-informed. Even if you just take two minutes and scroll down through the animated stats, it paints a very interesting picture of changes that are likely to alter social trajectories permanently.

{SOCIAL PROS} How the Boys & Girls Clubs of America Has Leveraged Social to Bring 4000+ Clubs Together

On this episode of Social Pros, Tiffany Rivers, Social Media Manager at Boys & Girls Clubs of America, talks about how her team has leveraged social to bring over 4,000 clubs together to support one worthy cause.

{TACTICS} 47 Tactics to Atomize Your Content Marketing

One way to squeeze more out of your existing content is through content atomization. But what is it? And how can you leverage it? I explain in this article.

{TIPS} How to Grow Your Instagram Following: Strategy for Businesses

While more followers on Instagram is nice, what you really want is to find and engage with the RIGHT people. Tyler J. McCall reveals how over at Social Media Examiner.

Sponsors We Love 💘

How to Create Transformative Content that Books Gigs and Changes Lives

My friends Michael and Amy Port asked me to let our newsletter readers know about their new, free training. It's called "HPS STREAM: How to Create Transformative Content that Books Gigs and Changes Lives." Yup, wordy title, but I'd trust any training from these guys. Check it out! My team will be there, and so should you. Sign Up for the Free Training Now >

How to Embrace the Evolving World of Work [Report]

If a multichannel contact center is as a touchpoint in your company's customer experience, this new report from my friends at Calabrio is for you. They surveyed 300 contact center professionals to find out what's changed, including expectations for customer service interactions, future trends, and more. Fascinating! Grab the Report Now >

Random Internet Stuff I Found 👇

I don't have any hard facts to prove this (yet), but I suspect the number of memes shared in group chats has multiplied considerably over the past 5 months. BoredPanda rounded up the best quarantine memes, plus a few pandemic-era jokes. I hadn't seen most of them. Enjoy!

Thanks as always for your trust and your time,

Jay

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Jay Baer

Founder, Convince & Convert, and New York Times best-selling author of Talk Triggers