Grey NY, P&G support LGBTQ community with "The Pause"

NewFronts panel examines racism, diversity in digital | Animal Crossing shows Pride with virtual island | Ad Council's "Love Has No Labels" campaign returns

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June 25, 2020

Highlighting diversity and inclusion in the advertising and media industries

Top Story

NewFronts panel examines racism, diversity in digital

Media executives examined the role of race and racial inequity in digital media with moderator Monique Nelson, chair and CEO at UWG, urging marketers to respond by acknowledging the issues and creating an action plan. Tumblr's Cavel Khan suggested brands become proactive and work with more diverse teams and agencies.

Full Story: Adweek (tiered subscription model) (6/24)

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Brands and Campaigns

Animal Crossing shows Pride with virtual island

(We Are Social Singapore/YouTube)

LGBTI+ organizations have banded together for a #GlobalPrideCrossing initiative, including activities on a special Animal Crossing virtual island. The campaign is also supporting Black Lives Matter through content resharing and other actions.

Full Story: Mobile Marketer (6/19)

Ad Council's "Love Has No Labels" campaign returns

The Ad Council's "Love Has No Labels" campaign, which was created by R/GA and won an Emmy, has returned to support the fight against racial injustice. The campaign is being promoted by its sponsors, which include Johnson and Johnson and Walmart.

Full Story: MM&M (6/22)

Grey NY, P&G support LGBTQ community with "The Pause"

Grey New York's 60-second "The Pause" spot for Procter & Gamble features LGBTQ people describing daily moments when they hesitate before deciding whether to share their full selves. "It was an eye-opening and pretty heartbreaking revelation for those of us on the team who don't need to negotiate the world like that," says Grey New York's Justine Armour.

Full Story: Adweek (tiered subscription model) (6/19)

Trends

Land O'Lakes CEO on striving for true diversity

Land O'Lakes CEO Beth Ford addresses multiple topics in this interview including the record demand for butter, how a lack of broadband access is hurting rural America and the company's response to the events following George Floyd's death in police custody. "It's one thing to say we have a diverse management team or diverse population, it's another thing to say they feel inclusion, that they feel connected, that they feel listened to," said Ford.

Full Story: TIME online (6/21)

Beauty brands seek more diverse influencers

Several beauty brands have joined the Pull Up for Change campaign to take an honest look at their diversity numbers and improve diversity in their influencer lineups. Milk Makeup aims to recruit half of its social media creators from the Indigenous, Black and people of color communities.

Full Story: Glossy (tiered subscription model) (6/22)

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Conscientious Culture

Breaking down lessons from Ad Council collaborations

The Ad Council partners with brands to spotlight causes and make a social impact, such as its recent "Love Has No Labels" campaign. "By putting your cause first, you show consumers that you're part of a movement that's bigger than your brand or industry. That builds goodwill, trust and loyalty," We First's Simon Mainwaring writes.

Full Story: Forbes (6/24)

Leadership

Mastercard's Tucker on intersectional identities, inclusion

Mastercard Chief Inclusion Officer Randall Tucker is one of Adweek's Pride Stars honorees, and he discusses in this podcast the difficulty of putting individual identities in categories. "I am not a fan of silos," he says, adding, "I think the learning is in us talking about a topic, and understanding we have difference perspectives around that topic."

Full Story: Adweek (tiered subscription model) (6/24)