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Sam here, founder of The Hustle. I wanted to run one more thing by you. We recently assembled a team of entrepreneurs, researchers, journalists, and analysts to investigate and track emerging business opportunities. Then, we created a private group where business leaders could discuss those findings -- and everything else that comes with starting, growing, and selling a business. It's called Trends. Think of Trends as your personal research department and exclusive network. It finds and shares different business opportunities, builds relevant case studies, and breaks down how different companies work. All while putting you in personal contact with successful entrepreneurs and investors. Your peers Your research Don't press snooze on this opportunity: sleep supplements The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night's rest, there's opportunity abound, including physical products like weighted blankets or premium PJs, supplements like melatonin (50k+ searches per month), popular insomnia drugs having their patents expire (ex: Silenor), companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month). WTF are AHA and BHA? The signal: The skincare sensitive community is getting specific. People are educating themselves on topics, including the differences between AHA and BHA — alpha hydroxy acid and beta hydroxy acid. The searches don't stop there: other chemicals like hyaluronic acid, retinol, l-cartinine, coq10, niacinamide, benzoyl peroxide, and tretinoin are getting hundreds of thousands of monthly searches, whereas vague terms like "acne cream" only get 40k. Capitalizing on the Airpods market, making more money than Twitter and Shopify The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means Air{ods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown "hockey stick" growth alongside their hardware predecessor. There are thousands of incredible founders in the group. Many of them have started or run products you probably use on a daily basis. So, since you're new and I want to prove my value to you, here's my offer: Two weeks of unlimited Trends access for $1. You'll get everything Trends has to offer for just a buck. If you don't like it, cancel and you'll only be out a dollar. Here's what some folks have recently said about Trends: "If you're a business owner or just entrepreneurial in general and you're not a part of @TheHustle trends I have no clue what you're thinking. And it gets better every week it seems!" "I love my Trends membership I have met such cool people and I just made $1000 the other day using ideas. The suggestions are gold and the members are generous with their knowledge" What have you got to lose? Click this button to try it out: Learn More Let me know what you think. - Sam Founder & CEO of The Hustle & Trends You opted in by signing up, attending an event, or through divine intervention You can unsubscribe from emails like this here. Sent from The Hustle HQ @ The Hustle, 251 Kearny Street., Floor 3, San Francisco, California 94108, United States