Burns Group, Simmons unveil TikTok "#Snoozzzapalooza"

Burns Group, Simmons unveil TikTok "#Snoozzzapalooza" | Adobe, Lady Gaga invite fans to share "Chromatica" art | Busch, Billy Ray Cyrus launch jingle contest

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June 25, 2020

News for marketing professionals

Breaking News

Burns Group, Simmons unveil TikTok "#Snoozzzapalooza"

The Burns Group created a new "Just For Fun-ZZZ" brand identity for mattress maker Simmons and a "#Snoozzzapalooza" TikTok campaign that features influencer videos set to an original track where creators go to bed only to wake up in a festival-like dreamland. The push encourages users to post their own "#Snoozzzapalooza" videos.

Full Story: Muse by Clio (6/24), Adweek (tiered subscription model) (6/24)

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Company News

Adobe, Lady Gaga invite fans to share "Chromatica" art

(Live Nation/YouTube)

Adobe and Live Nation partnered with Lady Gaga on a campaign that's inviting fans to use Adobe's creative platforms to create artwork inspired by the star's "Chromatica" album. Fans can enter to win $10,000, a yearlong subscription to Adobe All-Apps Creative Cloud and an autographed print of their art from Lady Gaga by sharing their creations on Instagram or Twitter using #LadyGagaxAdobe.

Full Story: MediaPost Communications (6/24)

Busch, Billy Ray Cyrus launch jingle contest

Busch Beer teamed with Billy Ray Cyrus on a social campaign that's urging fans to post their own versions of the brand's 1980s jingle "Head for the Mountains" on Twitter, Facebook, YouTube or Instagram using #Contest and #HeadForTheMountains. A tweet from Cyrus kicked off the campaign with his take on the jingle, and the winner of the social contest will be paid $10,000 to have their version featured in one of the brand's ads.

Full Story: Adweek (tiered subscription model) (6/24)

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Market Trends

Snapchat uses NewFronts to tout shoppable show, reach

(Snap)

Snap announced a slate of returning and original shows including "The Drop," a shoppable series showcasing limited-edition streetwear collaborations with celebrities and designers. The social platform also used its NewFronts presentation to tout new usage numbers, noting 100 million of its 229 million daily active users are from the US, and its reach includes 90% of 13 to 24-year-olds, which is more than Facebook, Instagram and Messenger combined for the demographic.

Full Story: Variety online (6/23), Tubefilter (6/23), Adweek (tiered subscription model) (6/23)

Report: Pandemic radically shifted shopping behavior

Profitero's "The Cheating Consumer" report delves into shopping behavior during the pandemic, the rise of brand switching by consumers and warns the crisis has "caused 10 years of consumer behavior change in just eight weeks." The report urges marketers to prioritize digital strategies and e-commerce experiences as consumers have embraced online shopping.

Full Story: Adweek (tiered subscription model) (6/24)

Journaling is good for your health

(David Ramos/Getty Images)

Although keeping a journal has been associated with various aspects of improved health, many people don't take the time to write what they are thinking. This article offers four tips you can use to start putting your pen to paper or fingers to keyboard.

Full Story: National Public Radio (6/23)

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Sponsored content from Twitter

How Salesforce launched a virtual content series.

Salesforce is bringing brands and business leaders together virtually with #LeadingThroughChange, a new weekly content series live-streamed on Twitter. Learn more about how the company has adapted its live event strategy to the new normal.

Five best practices for virtual watch parties

In times of isolation, people turn to video for moments of levity and inspiration. Smart brands can help by hosting Twitter watch parties for a show's biggest fans. These five best practices can help you throw a party truly worth watching. Check it out.

Interactive

Pandora, Snapchat create Pride AR music shapes lens

Pandora and Snapchat are launching an augmented reality music shapes lens for Pride Month that lets users create their own Pride AR experience and anthem. Pandora also released a Qmunity station that will feature stars such as Lil Nas X, Kaytranada and Janelle Monae sharing their music and discussing its effect on LGBTQ+ culture.

Full Story: Adweek (tiered subscription model) (6/24)

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