Tug's Head of Paid Media shares secrets to succeed in the new normal

Asher Gordon's insights on how to perfectly balance SEO and PPC to succeed in the new normal.

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SEW Daily: September 29, 2020

Happy Tuesday! Team Search Engine Watch hopes everyone is staying safe and healthy. Here's a quick round-up of today's good reads. Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second, it's clear marketers need a smart strategy to cut through the competition. The question is, will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing SEO and PPC can lead to success in the new normal. Benchmarking Survey 2020 A lot has and is changing in 2020. We've been tracking six-core marketing trends to help you benchmark your response to COVID-19 and we would love to know your thoughts! Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially.

PPC Synergized search is key to success in the new normal Asher Gordon Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.     Read more

Analytics Speed and performance of Web dev, SEO, and marketing agencies websites Nebojsa Radakovic Nebojsa Radakovic analyzed 20k agency websites for speed and performance and what I learned is not that good. A detailed report on what's going on. Read more Development Top 10 Tools to facilitate web development Mary G. Byrd You can find your ideal development tool too used for testing the user interface of a website or web application. Here's a list of the top 10 for you. Read more Development Guide to using interactive 404s to boost your SEO Amanda Jerelyn Read further to find ways through which you can use interactive 404s to not only boost your SEO but also improve your user experience from dwindling. Read more Analytics Why behavior analysis is important online business Mandeep Singh A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and behavior analysis. Read more

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