Sept. 17 - Facebook readies AR smart glasses with Ray-Ban | Walmart could join Oracle's TikTok bid

Walmart reportedly in talks to join Oracle's proposed stake in TikTok; Torrid triples click-through rate with emails linked to personalized maps; Kargo partners with AMP Project to expand mobile ad inventory; Realities of a cookieless and IDFA-free future View online | Signup | Forward

Daily Dive Sept.​ 17,​ 2020 | Today's news and insights for mobile marketing leaders   BROUGHT TO YOU BY — Mobile Marketer Brand Studio The Next Evolution of Marketing Personalization Explore how AI can help you can reach more of your best customers by delivering experiences that adapt to their needs in this on-demand webinar.   Facebook plans to sell AR-equipped smart glasses from Ray-Ban Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset. UPDATED Walmart reportedly in talks to join Oracle's proposed stake in TikTok The retailer is now expected to team with Oracle on the deal, giving it access to a platform boasting potential in e-commerce and advertising as it works to keep pace with Amazon. Torrid triples click-through rate with emails linked to personalized maps Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic. Sponsored Content by Mobile Marketer Brand Studio How to increase app engagement post-coronavirus With so much uncertainty amid COVID-19, a solid app experience is indispensable for those brands striving to offer a superior customer journey. Learn more in this upcoming webinar. Kargo partners with AMP Project to expand mobile ad inventory Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages. Opinion Realities of a cookieless and IDFA-free future Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan. Read more news How Comcast Delivered Value Through Identity Marketing Comcast uses identity marketing to develop promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this on-demand webinar. Watch Now From Our Library Webinar - on demand How Thred Up Achieves Hyper-Personalization By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing Trendline What Marketers Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Playbook How Brands Can Meet New E-Commerce Expectations By Brand Studio Trendline Experiential Retail in 2020 and Beyond View all resources What We're Reading The Wall Street Journal Trump Administration Pushes for U.S. Control of TikTok CNBC As Main Street crisis worsens, Facebook launches new small business platform Bloomberg AT&T CEO Sees Less Hope That 5G iPhone Will Fuel Upgrade Frenzy Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 1 readers. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5ef5e39c0913eb2a7835e73c

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